real estate branding

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Agent Marketing

The Most Underrated Marketing Strategy in Real Estate

FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.

July 24, 2026

Agent Marketing

The POV Content Strategy That Makes Real Estate Feel More Human

Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.

July 18, 2026

Agent Marketing

The 11 Unwritten Rules of Social Media

The Broke Agent breaks down 11 unwritten social media rules real estate agents need to know before their next post.

June 5, 2026

Agent Marketing

How to Get ChatGPT to Endorse You as a Realtor in Under 30 Seconds

Chris Smith shares a free ChatGPT URL trick that shows agents exactly how AI describes their real estate reputation in under 30 seconds.

May 14, 2026

Agent Marketing

3 Instagram Updates Agents Need to Know About Right Now

Instagram just made major updates that every real estate agent needs to understand. The Broke Agent shares what’s changed and how agents can adapt their social strategy in 2026.

May 8, 2026

Agent Marketing

The Real Reason Homeowners Call One Agent Over Everyone Else

Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.

May 7, 2026

Agent Marketing

3 Listing Content Formats I’m Using Right Now (And One You Can Take)

Krys Benyamein breaks down three real estate listing formats that increase visibility by repurposing content and improving distribution

May 4, 2026

Agent Marketing

What a 3-Step Content Audit Revealed About What’s Working Right Now

Vanessa Mouton took BAM’s advice and reviewed 90 days of Instagram content. What worked vs what didn’t surprised her.

April 7, 2026

Agent Marketing

How to Run a Quarterly Content Audit in 3 Steps

Learn how to run a quarterly content audit that improves your results. The Broke Agent shares what to double down on, what to cut, and how to turn your best content into a repeatable system.

April 3, 2026

Agent Marketing

The Most Underrated Branding Move in Real Estate Happens After Closing Day

Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.

March 26, 2026

Agent Strategy

What Is “The Death of the Average Agent” in Real Estate?

Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.

March 24, 2026

Agent Marketing

What a Dead Body & A Viral Post Taught Me About Real Estate Marketing

Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.

March 9, 2026

real estate branding

How to Get ChatGPT to Endorse You as a Realtor in Under 30 Seconds

The Real Reason Homeowners Call One Agent Over Everyone Else

The Most Underrated Branding Move in Real Estate Happens After Closing Day

What Is “The Death of the Average Agent” in Real Estate?

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