On this episode of The Massive Agent Podcast, we’re talking with a real estate pro in New York who has figured out TikTok. By making his real estate videos seemingly not about real estate at all, Kyle Inserra is reaching his intended audience on TikTok. 

He shows you how, just by sharing videos of his dogs, he’s reached CEOs of restaurant companies—and gotten business from them. 

Kyle also shares whether he’s worried about the potential TikTok ban—and what he plans to do if that actually happens. 

If you want to figure TikTok out and learn exactly what kind of content you should be putting on the platform—and other short-form video platforms—this is one episode you don’t want to miss. 

Listen to the podcast above or click on any of the timestamps below to watch:

00:0006:10 Intro

06:50 How long have you been on TikTok and when did it start to take off for you?

09:54 How did you come up with your content strategy?

12:47 The first TikTok video series that really took off. 

14:49 How many times a day do you post? And is it just TikTok?

15:58 Are you worried at all about this potential TikTok ban?

21:45 Some examples of how a video on social translated into real income

25:37 What advice would you have for any real estate agent trying to connect on social?

28:19 What filter do you put your content through to make sure it’s entertaining?

30:30 What do you do for your commercial real estate clients and how do you get paid?

37:44 What’s next?

Click here to watch the full video. 

This week’s Massive Agent Podcast is brought to you by Follow Up Boss.
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