This week on the Over Ask Podcast, Monica Church joins Matt Lionetti and The Broke Agent to discuss how she’s grown her YouTube following to 1.5 million subscribers—an account that was making her hundreds of thousands of dollars from brand deals before she became an agent.
Then, she decided to get her real estate license and built a successful business using her YouTube expertise to grow a hyper-localized Seattle real estate channel.
Their conversation goes into the nitty gritty about how to title your videos, what equipment she uses for her YouTube videos, and how to leverage an audience to get real estate leads. Monica also shares her goals as an agent and how she got a billionaire client from YouTube.
Stay to the end to hear all the video tips and learn where Monica stands on interviewing restaurant owners.
Click on any of the timestamps below to watch:
02:08 How does one get 1.5 million subscribers on YouTube?
09:26 Engagement changes she noticed when switching niches
14:40 Brand deals on one channel, Seattle RE on the other
15:46 Is commenting on other real estate accounts effective?
21:26 What she was doing in that video that got 6,000 views
22:41 Brainstorming YouTube titles—before or after filming?
24:11 What about text on the thumbnail?
26:28 The good things that came of making videos with her twin sister
30:26 Why she got into real estate in the first place
35:33 How she gets leads from YouTube—and her calls to action
41:12 Monica’s stance on agents interviewing restaurant owners
43:32 Her preferred method of creating short-form videos
47:35 How she retains her audience’s attention throughout the entire video
55:30 Monica asks for advice on whether to start her own team or join another
Click here to watch the full episode.