One effective way to reach more locals in your community is through local spotlight content, which showcases the best the area has to offer. 

I recently shared a local spotlight reel, and today, I’m excited to dive into six key strategies for creating engaging local spotlights that resonate with your target audience.

Know Your Ideal Client

The foundation of any successful local content is understanding your ideal client. Who are they? What are their interests? Where would they want to hang out? 

In my reel, I try to demonstrate an awareness of my target demographic – young professionals drawn to trendy hangout spots in the city. By choosing locations like Kaldi’s Social House, Call Your Mother Deli and La Boum, I am not only highlighting popular local businesses but also trying to align with the lifestyle preferences of my ideal clients.

Showcase Unique Experiences

Local spotlights should offer more than just a list of businesses. They should provide a glimpse into the unique experiences and atmospheres that make each location special. 

Take, for example, my description of La Boum brunch. Instead of simply mentioning the food and drinks, I am painting a vivid picture of a lively party atmosphere, complete with games, a DJ, and even a phone-free policy. This type of storytelling helps potential clients picture themselves not just living in the area but actively participating in its vibrant culture.

Authenticity is crucial

When creating local spotlights, it’s essential to share your personal experiences and insights about each location. Authenticity builds trust with your audience and establishes you as a reliable source of information about the community. Don’t be afraid to let your personality shine through and showcase what makes each local spot special from your perspective. After all, people connect with real stories told by real people. 

I shared personal anecdotes and experiences at each location, such as my love for Kaldi’s rose latte and my obsession with Call Your Mother Deli’s decor. This personal touch adds authenticity to the recommendations and shows that I have firsthand knowledge of the area. 

Opinionated Commentary

I also never shy away from opinionated commentary. To a fault, I will never shy away from expressing my opinions and preferences, whether it’s praising a particular menu item or commenting on the decor choices of Call Your Mother Deli and feminism. The honesty and candidness make the recommendations feel genuine and relatable.

Humor and Quirks

I always try to infuse humor and quirky observations, such as comparing the rose latte to childhood trauma or expressing a desire to bathe in Call Your Mother Deli’s Jalapeño-herb Mayo. These playful remarks add personality to the reel and make it more engaging for the audience.

Encourage Engagement

Lastly, local spotlights should invite engagement from your audience. By asking questions like “Am I missing any DC staples?” and “Would you come to DC for the weekend?” I am encouraging interaction and feedback from followers. We always want to tell our followers what to do next.

By keeping your ideal client in mind, showcasing unique experiences, staying authentic, and encouraging engagement, you can create content that not only attracts attention but also converts followers into future buyers and sellers. 

So, the next time you’re crafting a local spotlight, remember to think like a storyteller and community advocate all rolled into one. Happy spotlighting!