If you’ve been leaning on the excuse “no one’s looking for homes in the summer” … Google says otherwise.
Google Trends data shows that online home-buying search activity reached a 2-year high in July, despite mortgage rates in the high 6s.
For agents, that’s a cue: the market may feel slow, but behind the scenes, buyers are circling.
What People Are Typing Into Google
Google Trends tracks how often specific search phrases are used over time, and two heavy-hitters — “homes for sale” and “houses for sale” — have been on a steady climb throughout 2025.
In mid-July, both hit a peak not seen since 2023, with 100 being the highest amount search activity:
States with the highest search activity for “homes for sale”:
The following 10 states saw the most search activity on Google between August 3-6, 2025:
- New Hampshire – 100
- North Dakota – 92
- Delaware – 92
- South Carolina – 91
- South Dakota – 90
- Maine – 86
- Wyoming – 84
- Wisconsin – 83
- West Virginia – 83
- North Carolina – 78
Why It Matters for Your Pipeline
Silent shoppers are still active.
They may not be touring in person yet, but they’re watching the market.
If buyers are actively searching online, your listings and local content need to be front and center where they’re looking. That means leaning hard into SEO and social media by optimizing your website, creating hyper-local content, and making sure your property descriptions and community pages are designed to rank.
A quick win? Use Experience.com to optimize your online presence and boost your search rank standing.
Motivation is building.
These searches were taking place in July, when mortgage rates were still in the high 6s. Last week, mortgage rates dropped to 6.57%, and according to Mortgage News Daily, average mortgage rates hit a new 2025 low at 6.53% on August 13. That kind of drop can be enough to push buyers off the sidelines and into action.
Don’t overlook your own database. Past leads may already be back in research mode, quietly watching the market and waiting for the right property. Re-engage them with timely updates, new listings, and market insights.
This is where BAMx comes in: members get ready-to-use templates, email copy, and scripts every week so your outreach is always timely and relevant. Just last week, we dropped an email and social template for the mortgage rate dip:
This is your lead-gen window.
Search interest precedes showing activity, meaning this could be the warm-up an end-of-year push.
Your job is to make sure those buyers see, trust, and act on what you’re offering.
