Agent Marketing

Why You Don’t Need to Worry About the Instagram Algorithm

In a recent REFER mastermind, Instagram Growth Coach Brock Johnson shared why you don’t need to worry about the Algorithm—and what you should focus on instead.

June 21, 2023

Agent Marketing

How to Build a Foundation for Lead Generation that Withstands Any Market

No more relying solely on lead portals—Byron Lazine shares how to utilize Ken Pozek’s playbook to build a strong foundation for lead generation.

June 20, 2023

Two large smartphones float in a modern living room, showing Instagram Reels with a city view from a balcony, while onions sit on the foreground table.

Agent Marketing

Two Genius Videos, One Remarkable Property

Real estate duo Matt Lionetti and Anna Oliver posted two separate listing videos on the same theme to promote a fully-renovated penthouse level suite in the heart of Toronto. Here’s why their video strategy is so effective.

June 15, 2023

Two professionals balance on oversized dollar signs in a residential street, symbolizing wealth and real estate success.

Housing Market

The Housing Inventory Shortage: Broken Down by Income Level

National Association of Realtors® and Realtor.com released a report that analyzes the supply of homes by income level. It found the greatest shortage of housing inventory is for middle-income earners, with a shortage of almost 320,000 homes.

June 9, 2023

Front view of a glossy black VR headset lens against a black background, with a curved, reflective rim.

Lifestyle

The Return of Virtual Showings? How Apple Vision Pro Will Revolutionize the Industry

Apple announced it’s first new consumer product since the Apple Watch in 2015: Apple Vision Pro. Here’s how it could change the real estate industry.

June 7, 2023

Video play icon (Instagram-style) equals three people with an upward-trending arrow, suggesting video drives audience growth.

Agent Marketing

4 Types of Videos Proven to Generate Leads for Real Estate Agents

It’s not about the views—it’s about the leads. Here are four types of videos that generate leads for real estate agents.

June 7, 2023

Centered man in a dark suit sits with hands clasped, surrounded by numerous thumbs-up signs against a pink-to-blue gradient background, signaling approval or endorsement.

Agent Marketing

Head of Instagram Shares How the Algorithm Actually Works

Head of Instagram Adam Mosseri posted a Reel to explain how the Instagram algorithm works.

June 1, 2023

Three smartphones hovering over a coastal city, each screen displaying bold promos: San Diego restaurants, the coldest beers, and a Pacific Gate Building lounge.

Agent Marketing

Mastering Community Videos: Here’s How to Create the Perfect Restaurant Video

The Broke Agent shared the perfect community restaurant video from Jason Cassity. In this post, we break down what makes it worth replicating.

May 31, 2023

Smartphone tilted on a golf course showing a golfer putting, with a white play button centered on the screen.

Agent Marketing

How to Turn Location into an Irresistible Video Hook

Being able to showcase the location of a video will take your marketing to the next level. And Paige Steckling just delivered a masterclass on how to do that with an irresistible video hook.

May 30, 2023

Group of fashion models posing with raised fists under a highway overpass, wearing bold metallic and patterned outfits with props nearby.”

Housing Market

Women Make Up 54% of Luxury Homeowners Under 35

A new report from Luxury Portfolio International reveals that women make up 54% of luxury homeowners under the age of 35.

May 30, 2023

Bull and bear facing off against a yellow gradient background, with Zillow and Fannie Mae logos, symbolizing real estate market trends.

Real Estate News

Fannie Mae is the Bear, Zillow is the Bull: How to Talk to Consumers About Conflicting Home Prices

Housing market analysts, including those from Fannie Mae and Zillow, have conflicting forecasts about home prices. Here’s how you can talk to consumers about where home prices are expected to go.

May 25, 2023

Agent Marketing

The Listing Video from Ryan Serhant that Every Agent Can Replicate

Ryan Serhant’s latest listing video is quick and engaging. And the best part? It’s something any agent can replicate.

May 24, 2023

Vanessa Bowman

Vanessa

Bowman's Latest Posts:

Two Genius Videos, One Remarkable Property

The Housing Inventory Shortage: Broken Down by Income Level

The Return of Virtual Showings? How Apple Vision Pro Will Revolutionize the Industry

Head of Instagram Shares How the Algorithm Actually Works

Mastering Community Videos: Here’s How to Create the Perfect Restaurant Video

How to Turn Location into an Irresistible Video Hook

Women Make Up 54% of Luxury Homeowners Under 35

Fannie Mae is the Bear, Zillow is the Bull: How to Talk to Consumers About Conflicting Home Prices

The Listing Video from Ryan Serhant that Every Agent Can Replicate

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