Apple announced its first new consumer product since the Apple Watch in 2015: Apple Vision Pro. 

The $3,499 spatial computing headset will be available early next year in the U.S. and will transport users to an augmented reality (AR) that blends the real and digital worlds. 

Vision Pro is an immersive environment that “seamlessly blends digital content with your physical space.”

If only this technology was available during the early days of the pandemic—it would have eliminated a lot of FaceTime showings with choppy video work. 

Apple Vision Pro

Users of Vision Pro can use their hands, voice and eyes to navigate their augmented world into order to:

  • Arrange desktop apps anywhere in space 
  • Capture photos and videos in 3D (and relive them later on)
  • Expand FaceTime calls while using apps to collaborate on meetings

Based on the announcement, Vision Pro looks pretty impressive:

Obviously, social media and mainstream media are abuzz with the news of Apple’s newest product. 

But the world of real estate is wondering: how will this change the industry?

The Reality of Apple Vision Pro for the Real Estate Industry

Get ready for an inspection invasion like never before. Dads everywhere are bound to tune in virtually at the most inopportune times, adding their “expertise” to the mix. And showings could become a family affair, with grandparents, siblings, and even the beloved family pet joining in via headset to add their two cents.

Despite these potential less-than-desirable moments, Apple Vision Pro has the potential to revolutionize the real estate industry:

  1. Virtual tours: Immersive virtual property tours will allow potential buyers to explore properties remotely. This eliminates geographic barriers and allows agents to work with clients from all over the world. 
  2. Off-plan visualization: Developers can showcase off-plan projects using the AR headset. Buyers can virtually walk through the planned development, visualize the finished product, and assess the layout, finishes, and other details— before construction begins. 
  3. Customization and personalization: Buyers can visualize different interior design options, experiment with various furniture arrangements, and even make modifications to the property virtually. This allows buyers to personalize the space and get a better understanding of how it would suit their preferences and needs.
  4. Virtual staging done right: Unlike some of the virtual staging fails we’ve seen, technology like Vision Pro can create a fully immersive, virtually staged property. This will provide buyers with a better visual representation of the potential of an empty or outdated space.

It’s only a matter of time before technology like Apple Vision will reshape every industry, and real estate is no exception. The question is, are you ready to embrace it?