Agents: Watch for Prime Day Deals on These Go-To Content Tools

Amazon Prime Day is coming, which means the deals are about to drop. I have no idea if any of the gear on this list will actually go on sale, but if it does, grab it. These are the tools I personally use to create content every day. And they’ve saved me more time, frustration, and production cost than anything else in my kit.

Whether you’re just getting started or you’re already producing content on a regular basis, this is the short list I recommend. 

Let’s get into it.

1. Your Smartphone (Preferably a Good One)

Let’s start with the obvious: your phone. If you have a newer iPhone, Android, or Google Pixel, you already have what you need to create 90% of your content.

I use the iPhone 16 Pro Max, and truthfully, it’s the most important tool on this list. We shoot more content on this phone than on any other device. The camera quality is incredible, the UI is seamless, and with the right apps, it handles everything from shooting to editing to uploading. 

If you’re serious about creating content and your phone is outdated, it’s time to upgrade.

2. Ray-Ban Meta Smart Glasses

The Ray-Ban Meta Glasses surprised me. I bought them about six months ago, and I haven’t picked up my AirPods since. Not only do they work as Bluetooth headphones for calls, but they also shoot photos and video—completely hands-free. 

I’ve used them during house showings, and they’ve even helped me answer questions on the spot. When a buyer asked me what kind of tree they were looking at, I just looked at it and said, “Hey Meta, what kind of tree is that?” 

Within seconds, I had an answer for my client. That’s next-level service.

You can customize the lenses too. I ordered clear ones so I can wear them inside and outside. They also come in sunglasses or transition lenses depending on your preference. Bonus: they look sharp.

3. DJI Wireless Microphones (2nd Gen)

If I had to rank one piece of gear as a must-have for agents who shoot content consistently, this is it.

The second-generation DJI wireless mics are discreet, easy to use, and deliver excellent audio quality. I use them in nearly every video, including the one embedded in this post. They clip right under a shirt or pocket and sync directly to your smartphone. No DSLR required.

Here’s why they’re worth the extra $100 over the first-gen:

• The mics record directly into the device itself.
• The receiver plugs straight into your phone.
• They’re small enough to use discreetly in public.
• They survive the daily abuse of real estate life. Ours have been dropped more times than I can count, and they still work flawlessly.

If you’re looking for something even smaller, check out the DJI Mini version. Just know that the Minis don’t record natively. They only work when connected to a device, which can be limiting.

4. Insta360 X5 Camera (and the Kit You Need to Use It Right)

I’m on my third Insta360 camera. Not because I’m a tech junkie, but because I rock climb with them and tend to smash the lens. The X5 is the first version that lets you replace the lens yourself, so I’m not sending it off for repairs anymore. Just swap the lens and keep shooting.

We use this camera constantly for house tours, Matterport-style 360 walkthroughs, and B-roll. It has an AI chip that helps it shoot well in low light, which makes it perfect for interiors.

Here’s what I always keep with the X5:

• The Beast 360 Mount: Lets you attach the camera to just about anything (door frames, chairs, the car), so you can get creative with your shots.
• The Invisible Telescoping Pole (3m / 10ft): This is the unsung hero of the kit. It deletes itself from every shot, and it’s lightweight, carbon fiber, and backpack-friendly. You need this. Do not buy the short pole they bundle with the camera. It’s useless.

5. A Selfie Stand That Actually Works

You don’t have to buy the exact one I use, but get yourself a quality stand. Here’s why mine earns a spot in my briefcase:

• It folds flat and fits easily in a bag.
• The collapsible pole lets me shoot from different angles and heights.
• It supports top-down content. If you’re filming tutorials, cooking, or anything where your hands are in frame, this is a game changer.
• Bonus: mine comes with two side-mounted lights for low-light conditions. I wouldn’t say they’re cinematic quality, but they’re soft and good enough for talking-head videos or content on the go.

Whatever you do, don’t rely on makeshift setups or awkward phone balancing tricks. Having a sturdy stand that lets you go solo is non-negotiable if you want to stay consistent with your content.

Final Thoughts

Content is one of the few things you can control in this business. You can’t control rates, inventory, or buyer behavior, but you can show up. Having the right gear makes that a whole lot easier.

So if you’re already shopping for Prime Day deals, check out the tools I mentioned. And if you’ve got a favorite content tool I didn’t cover, let me know. I’m always looking to upgrade the kit.

And one last thing: if this helped, don’t forget to share it with someone who’s looking to step up their content game.

Want my full list with Amazon links? Grab it below. 

Master Gear List