We have six months left in 2025. SCARY.
On this week’s Walk Thru, we rapid-fired exactly what agents can do to avoid the summer slowdown and dominate their marketing heading into the new year.
Here are the best tips from the episode.
How to Stay Consistent
Marie Lee from Tennessee recommends that agents create albums of B-roll to start building a content library. For example, create albums like: listings B-roll, behind-the-scenes of a transaction (inspectors, etc.), local lifestyle B-roll, and personal B-roll.
This will keep you organized and give you a war chest of content to post in the future!
The Broke Agent (me, writing this right now) also had a great, brilliant, genius idea to stay consistent:
Say you send a biweekly newsletter. Map out your content so it matches the buckets you include in that newsletter.
For example, if you have “local events,” “restaurant of the week,” “market update,” “new listings,” and a “personal story” in each email, these can be the five posts you schedule that week. You can then embed them into the email. That way, you don’t have to create the content twice, and your email and social content feed each other.
How to Get Leads
Ryan Garson mentioned that he isn’t getting a ton of inbound leads from his actual posts. But he is getting leads from his DM conversations. Most of the time he spends on social media is engaging with other people’s posts, responding to stories, keeping tabs on his clients’ interests, and messaging them on holidays and birthdays. He’s doubling down on the social side of social, which a lot of agents forget about.
So, DO NOT forget to engage with your clients. Social media is reciprocal, and you’d be shocked at how many conversations can turn into leads.
How to Use ChatGPT
Marie Lee uses ChatGPT in three key ways:
- She describes the house, location, and price of her newest listings, and has ChatGPT break down what type of buyer would be the best fit.
- She uploads inspection reports and asks ChatGPT to create maintenance checklists for clients, ranking what’s most important to least important.
- She maps out her showings with ChatGPT to find the best routes and make sure the timing works.
Ads That Work
Jason Cassity shared an ad idea that will crush in the second half of 2025.
Create a post or collection that says “7 Hottest Homes Under $750,000 in San Diego.” It makes for a very clickable link and a post you can run an ad to.
Steal This Post
Marie Lee has a great twist on the “expectation vs. reality” type of post for relocation. It’s just straight B-roll and shows:
“What people expect when I say I live in (insert hometown) vs. what I really mean.”
She’s from Nashville. The video shows the busy Broadway street everyone thinks of, followed by a peaceful, rural lifestyle scene. An easy post to steal.
If you want more real estate marketing tips to help you dominate the second half of 2025, watch the full episode of this week’s Walk Thru:
