One of the most common questions I get is about the gear my team is using to create content.
Whether you want to keep things budget-friendly or you’re ready to splurge on top-tier equipment, there’s a wide range of options to suit your needs.
To make it easier for you, we’ve put together a master gear list, covering everything from our iPhones and laptops to the professional cameras our videographer and photographers rely on.
This guide includes the exact models we use, whether we’re capturing immersive 360-degree tours or shooting videos like the one you see below.
With the holidays just around the corner, many of us are thinking about gift ideas, whether for our loved ones or ourselves. If you’re a real estate professional looking to upgrade your content game, consider adding some of the tools on this list to your arsenal.
Read on for a quick rundown of our favorite content creation tools.
Budget-Friendly Favorites
If you’re looking for quality gear without breaking the bank, here are a few of our top recommendations:
Insta360 X4
This versatile camera is perfect for capturing immersive 360-degree footage, making your property tours stand out. It’s compact, easy to use, and ideal for social media content.
DJI Osmo Pocket 3
We love this handheld camera for its portability and impressive stabilization. It’s perfect for quick walk-throughs or creating smooth, cinematic footage on the go.
iPhone 16 Pro
You can’t go wrong with the latest iPhone. The video quality is exceptional—so much so that the video embedded here was shot entirely on an iPhone. It’s our go-to for quick, high-quality content creation, especially when you need something lightweight and versatile.
Lighting Essentials
Lighting can make or break your video content, and we’ve found a few budget-friendly solutions that deliver professional results.
Aputure Light Dome
The soft, diffused light from the Light Dome adds a polished, professional look to any shot, making it perfect for indoor scenes or interviews.
SmallRig LED Light
This portable light is great for on-the-go shoots, providing just the right amount of brightness without being too harsh. It’s a staple in our gear bag for those last-minute shoots.
Audio Picks
DJI Wireless Mics
These are our go-to microphones for crisp, reliable audio. They’re easy to set up, making them perfect for both live streams and pre-recorded content.
Splurge Item: Canon DSLR
If you’re looking for a splurge purchase that will take your content to the next level, consider investing in a Canon DSLR. This is what we use for our most professional shoots, delivering unmatched image and video quality.
It’s an investment, but one that pays off in content that truly stands out.
Click the download button below to access our full gear list. Each item is linked to Amazon for easy shopping.
And as always, if you have any questions or need recommendations tailored to your specific needs, don’t hesitate to send us a message.
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