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Agent Strategy

Home » Agent Marketing
Collage of a Mario character on the left, a dark middle panel with the word VERDICT, and a smiling woman on the right, suggesting a multi-topic media feature.
Agent Marketing

This Week in BAM: Sitzer/Burnett Verdict and More Breaking News for the Industry

This week in BAM (Oct 30–Nov 3) covered the Sitzer/Burnett verdict, Bob Goldberg stepping down, Zillow acquiring Follow Up Boss, Anywhere partnering with RealScout, a Krys Benyamein webinar, and a BAMx mastermind hosted by Byron Lazine.

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November 4, 2023
Person wearing headphones at a desk with a red microphone and multiple screens displaying websites, suggesting a podcasting setup.
Agent Strategy

Why You Should Stop Listening to All the Influencers (and 3 Things To Do Instead)

Jaleesa Peluso shares three things that help her focus on growing her real estate business as she returns to full-time agent status.

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November 3, 2023
Top-left: woman with wavy brown hair on a mobile phone, looking concerned in a cluttered bedroom scene with a lamp and toys nearby.
Agent Strategy

The 5 Easiest Prospecting Calls Real Estate Agents Can Make

Katie Clancy shares 5 refreshing prospecting calls for real estate agents that don’t involve asking for business to strengthen client relationships and boost your pipeline while maintaining your sanity.

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November 2, 2023
Person placing blue and orange sticky notes on a desk calendar while planning.
Agent Strategy

The REAL Driving Force Behind Success (It’s Not What You Think)

Lisa Chinatti explains why the driving force behind success is self-discipline, not inspiration (and why waiting for the latter is a good way to end up broke).

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November 2, 2023
Notebook page shows 'Cancelled' written in blue with a silver pen nearby; man in a blue plaid blazer sits in the foreground.
Agent Strategy

Navigating Real Estate Deal Cancellations: 5 Strategies for Agents

Tom Toole shares five steps agents need to take to navigate a housing market with higher cancellation rates.

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November 1, 2023
Three men in suits sit on a stage panel, each with a drink, against a large green-yellow backdrop with the word 'RISE'.
Agent Strategy

3 Takeaways from Real RISE 2023

Krys Benyamein shares three takeaways from the Real RISE event in San Diego—specifically two key lessons from Alex Hormozi’s keynote address and what he learned watching CEO Tamir Poleg and Real president Sharrán Srivatsaa.

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October 30, 2023
Collage of three panels: left city skyline with RE/MAX branding, middle neon green bold text overlapping, right man wearing headphones looking down in a cardboard box setting.
Agent Marketing

This Week in BAM: A New Settlement, Scripts for Sellers, and the AI Plugin that’s Changing YouTube

This week, BAM covered Week 2 of the Sitzer/Burnett trial, a new settlement for RE/MAX and Anywhere, new tech reveals from Real RISE 2023, the real estate industry’s PR problem, the AI plugin that’s changing YouTube, and 9 scripts to use with sellers.

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October 28, 2023
Split image: a smiling salesman thumbs up beside a red car at a used-car lot; a woman in a blazer hands over car keys on the right.
Agent Strategy

The Real Estate Industry Has a PR Problem—Here’s How to Fix It

Audie Chamberlain explains the real estate industry’s PR problem, shaped by reality TV stereotypes, and shares strategies for real estate agents to rebrand as trusted advisors.

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October 26, 2023
Silhouetted climbers on a mountain peak at sunrise celebrate, one raising a trophy; a large black circle with the number 90 sits to the left.
Agent Strategy

The Power of a 90-day Goal

Lisa Chinatti talks about the power of breaking down your long-term goals into 90-day “rocks,” which can be broken down further into weekly goals and daily objectives.

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October 26, 2023
Podcaster on a microphone, talking on a phone while reviewing stacked papers in a studio setting.
Agent Strategy

8 Conversation Starters to Use With Home Sellers

Byron Lazine shares eight reasons to call a home seller to add value and keep them engaged throughout their transaction.

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October 25, 2023
Agent Strategy

How to Turn Zillow Landlords into Listings

Lindsey Jo shares how to reach out to landlords on Zillow in order to build your database and find new listings.

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October 23, 2023
Smiling man in a tan plaid blazer reaches forward with his hand, against a backdrop of tall stone columns and a classical building behind him.
Agent Strategy

3 Things Every Real Estate Agent Needs to Do in Light of Class Action Lawsuits

Tom Toole breaks down three things every real estate agent needs to do in light of the commission lawsuits going to trial.

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October 23, 2023
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