Data Centers vs. Homebuilders: Are Buyers Really Competing With Server Farms?

Morning Brew reports data centers outbidding builders in Northern Virginia amid a 75,000-home shortage. Is this a real supply threat?
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Most buyers know they’ll likely be competing with other buyers, especially when spring hits or whenever rates take a noticeable dip. Some are also competing with real estate investors. 

But in parts of Northern Virginia, homebuilders are losing land deals to data center developers willing to pay far more per acre. 

A recent Morning Brew Instagram post spotlighted the trend, pointing to examples like a parcel bought for just over $50M and later sold to Amazon for $700M, and another site once slated for 800 homes that sold for more than $2 million per acre to a data center developer.  

The post frames data centers as “a new headache for homeowners.” Because less land for builders means fewer new homes in the pipeline. 

 

View this post on Instagram

 

A post shared by Morning Brew (@morningbrew)

That framing raises a fair question for buyers and investors. Is this a real supply constraint in key markets, or a headline that makes a localized trend sound bigger than it is?

How Much Does This Really Impact Housing Supply?

Before we label this a housing crisis, let’s stick to what the post actually shows:

  • Northern Virginia faces a reported 75,000-home shortage.
  • From 2022 to 2024, new data center growth surpassed the prior nine years combined by 50% in key Virginia counties.
  • Prince William County has allotted 86M square feet for data centers.
  • One builder sold land bought for just over $50M to Amazon for $700M.
  • A site once planned for 800 homes sold for $2+ million per acre.
  • In Illinois, 55 homes were demolished for 2.1M square feet of server farms.
  • In Texas, land prices jumped from ~$40K per acre to ~$350K in three years.

Based on those details alone, the impact appears concentrated in specific markets where data center developers are paying more per acre than builders. 

In those places, fewer housing projects may move forward on the same parcels.

The post doesn’t suggest data centers are replacing housing everywhere. It highlights examples in Northern Virginia, Illinois, and Texas where land competition is visible and measurable. 

So is this a “headache for buyers”? In the markets cited, it looks like real competition for land that could be developed for housing. Beyond those examples, the post doesn’t present evidence of a broader nationwide displacement of housing.

Overall, the post leaves the impression of missing information. 

Here’s where a chart by Logan Mohtashami of HousingWire would come in handy, just as when he posted his pie chart showing institutional ownership represents less than 1% of all single-family housing stock. 

He shared this to provide some much-needed context after President Trump announced he was going to ban institutional investors from buying single-family homes. 

Right now, we could use a chart showing just how many data centers are actually being built on land that would otherwise be used for housing developments (affordable or otherwise)? 

Another question that comes to mind: how much of the “headache” is due to data centers, and how much could be alleviated by addressing restrictive zoning laws? 

Whatever your thoughts on data centers and their impact, it’s still unclear just how many homebuyers will be affected. 

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About the Author

Sarah Lentz started writing for BAM in late May of 2022 and quickly realized she was exactly where she wanted to be (and still is). Before BAM, she worked as a freelance writer. She lives in Minnesota with her four kids and, in her free time, is writing her next book.

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