When Alyssa Curnutt opened this year’s BAMMYs, she made one thing clear. The holidays are not a slow season.
They’re one of the biggest branding and lead opportunities you’ll get all year!
In her opening segment, she broke down exactly how she’s producing 32 pieces of hyperlocal content between Thanksgiving and New Year’s Eve, why 22 of those are holiday-focused, and how simple ideas turned into thousands of comments, hundreds of new contacts, and real closings.
Alyssa calls this stretch the Super Bowl of hyperlocal content. Once you dig into the numbers, it becomes obvious why.
To watch Alyssa’s breakdown for yourself, you can catch a replay of The 2025 BAMMYs here. And to go even deeper, get access to her Hyperlocal Content Blueprint with a free 7-day trial to BAMx.
Now, let’s dive in.
Why Holiday Content Hits Harder
Between holiday events, gift shopping, pop ups, and family plans, your community is searching for ideas every single day.
They get only four December weekends. They want simple, scannable options, and they want them from someone local who actually knows what’s happening.
That’s exactly why Alyssa has mapped out 32 posts for the season. Out of those 32 pieces, 22 are holiday themed, though she still mixed in real estate, new developments, and new business openings to stay top of mind.
Speaking to the BAMMYs crowd, Alyssa explained the mindset behind her strategy when she said,
“It’s the Super Bowl of hyperlocal content.”
Her audience has 100% validated that mindset. The numbers have, too.
The Two Formats Behind Her Results
Alyssa’s system centers on carousels and reels. That’s it. Two formats, executed with consistency, clarity, and purpose.
So, in case you were bracing yourself for a plan that would take hours every day to create, edit, and post, this is not that kind of content plan.
It’s simple, easy to replicate for busy real estate agents, and it works.
Carousel Posts
She uses simple roundup carousels that surface the events people are already searching for. Her Thursday carousel featuring ten local holiday happenings consistently hit more than 20,000 views, 33% of which were from non-followers. It proves well organized hyperlocal information can outperform trend hopping (not to mention generic greetings).
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Alyssa emphasized what really drives distribution when she said,
“The most important metrics you want to look at is what content is shareable and saveable.”
Reels
Her reel strategy focuses on business highlights, holiday pop ups, local restaurants, decor shops, and experience-based spots.
She follows a tight pattern:
- Show the place
- Highlight something unique
- Speak directly to the viewer
- End with a specific CTA
The Broke Agent noted why this works so well. Before showing one of her examples, he pointed out the shift in viewer behavior and said,
“You interact with content so differently now. People share content, or they save content.”
Alyssa has leaned into that shift. She uses explicit CTAs like “Share this video with a friend who you’d like to grab a holiday cocktail.”
That single sentence drives engagement because it removes the guesswork.
Plus, she’s not asking the viewer to do something for her. She’s suggesting something they’d probably enjoy doing for themselves. And once they did, they’d be even more likely to remember the IG creator who inspired them.
How a Holiday Lights Map Became a Lead Engine
Alyssa’s biggest holiday win was also her simplest. She created a free Spokane Holiday Lights Map with the best home displays in the area. Viewers only had to comment the word “lights” to receive it.
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That one idea generated a flood of activity.
- The main post produced about 2,400 comments, with roughly half coming from real viewers requesting the guide.
- She collected 550 emails from the map alone.
- Across multiple versions of the content, she estimates 700 to 800 total leads.
Alyssa underscored how universal this idea is when she said,
“This is something that I think every agent should replicate in their own communities.”
She turned that map into an entry point for her weekly newsletter, a core part of her conversion system.
The Newsletter That Reinforces Everything
Each Thursday, subscribers receive a community-focused newsletter, the Spokane Insider, that carries the same brand identity as her social content. Inside, readers find:
- A short local intro
- A recent reel
- A monthly Spokane market update
- Her new listings
- A list of around 20 local events
The newsletter is where casual followers shift into long-term contacts. One woman even recognized her in public because she saves the newsletter each week and forwards it to her daughter.
That moment shows what hyperlocal content becomes when paired with consistency. It turns into a habit your audience relies on.
Building a Sustainable 2026 Content Plan
Once the holiday sprint ends, Alyssa shifts back to a steady pace of 12 to 14 monthly posts. She typically produces two reels per week and one carousel. Her content pillars stay the same.
- Real estate-focused posts
- New Things:
- Developments and construction updates
- New businesses entering the community
- Business highlights
She mixes in real estate content intentionally. She wants viewers to stay grounded in what she does. One example she shared at the BAMMYs showcased a 1.5 million dollar home on five acres, just ten minutes from downtown Spokane.
Her sourcing process is simple and repeatable. She tracks new information through the local newspaper, Spokane’s business journal, Reddit threads, Facebook groups, visible construction, and the city’s permit portal.
Eric connected this to a larger truth when he said the account that breaks the news first gets shared first.
Calendar-based trendjacking fills the gaps between major seasons.
Alyssa uses New Year’s recaps, Valentine’s guides, Super Bowl viewing lists, St. Patrick’s activities, and March Madness brackets for restaurants and coffee shops.
Each one taps into a moment when people are already primed to pay attention.
Get Alyssa’s Full Hyperlocal System
Quality hyperlocal content wins when it is consistent, useful, and tied to a conversion path.
Alyssa’s system works because she meets her audience where they already are. During the holidays, they want ideas. During the year, they want updates, insights, and new discoveries.
She gives them all of it, wrapped in content they actually save and share.
And, she’s also giving you her entire playbook. Get access to Alyssa’s Hyperlocal Content Blueprint for free with a 7-day trial to BAMx. She breaks down everything from how she sources ideas and the script she uses to reach out to business owners and hook formulas to converting in the DMs.
Get Alyssa’s Hyperlocal Content Blueprint
Alyssa’s BAMMYs segment showed the power of community-focused storytelling at scale. The results speak for themselves.
