If you’ve been putting off making hyperlocal content, right now is the easiest time of the year to jump in.
…because we’re heading into the Super Bowl of hyperlocal content: the holidays.
People are in the spirit. They’re trying to figure out what to do with the kids over winter break. And they’re looking for ways to make the most of their holiday season.
This is your chance to show up not just as a real estate agent, but as the go-to resource in your community.
The best way I found to do that? An “Ultimate Holiday Guide in [Your City].”
This Guide Got Me 400+ Email Subscribers
Last year, I created a simple Holiday Guide for Spokane, and shared it with followers as a free download.
Just a hyperlocal resource packed with:
- Local holiday events
- Places to see holiday lights
- Both indoors & outdoor activities
- New Years Eve events
- A “bucket list” of holiday activities
That one guide added 440 new local subscribers to my email list, which then went right into my weekly email newsletter. It positioned me as the person who knows what’s going on in Spokane; the kind of agent who brings value to her community – even when people aren’t actively buying or selling.
How to Create The Guide
1. Start With a Template
You don’t have to reinvent the wheel. I use Coffee & Contracts for all of my guide templates: they’re clean, easy to edit, and designed specifically for real estate agents. (You can use code ALYSSAC for $20 off your membership)
Once you download the Holiday Guide template, customize it with your city’s events, recs, and details.
2. Set Up Your Instagram Automation
I use Manychat to automate delivery. That way, when someone comments on my reel, story, or post, Manychat sends them a DM with a link to download the guide.
Here’s the DM I set up to send:
“It’s crazy that the time is already here! 🎁Here’s your complete guide to the holiday season in Spokane. I hope you’re able to soak up the magic and spend time with your loved ones during the most special time of year! Click here to get the guide👇(& happy holidays!)”
3. Host It on Flodesk
I use Flodesk to create the landing page and automate delivery. Once someone clicks the link in their DMs, it takes them to a landing page (through FloDesk) where they can put in their email to grab the guide (it’s an autodownload and is emailed to them) – then they’re automatically added to my weekly email newsletter (hello weekly touchpoint!)
Flodesk is insanely easy to use. Sign up here for 50% off your first year.
How To Share It
Once the guide is live, here’s how you share it:
Every time you post something holiday-related from now through New Year’s, end your reel/story/caption with a call to action to grab the free guide.
I end my videos with:
👉 “Comment the word HOLIDAYS on this video and I’ll send you the full list of everything happening in Spokane this holiday season.”
Want Ideas of What to Include?
If you’re looking for a jumpstart on ideas, I’ve put together a list of what to include in your city’s guide AND a list of holiday-themed video content ideas you can film in your city to plug the guide all season long.
You don’t need a complicated funnel or video team. You just need to create something your community actually wants right now.
And from today until January 1? That’s holiday-related everything.
A Holiday Guide is one of the easiest, most effective ways to grow your list, build your brand, and stay top of mind all winter long.
