Scary Good Content Ideas: Halloween for Realtors

Check out some of the top Halloween-themed Instagram posts from real estate content creators in 2024, including collaborative skits, creative costume ideas, a movie mash-up, and people doing terrible things to candy.
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If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

Today is Halloween, and some of our favorite real estate content creators have given us some excellent fodder for a post on spooky content. And as an added bonus, some of the content includes ideas for career-appropriate Halloween costumes. 

As you’ll see, this year’s selection offers an eclectic mix of Instagram posts, including collaborative skits, a creative movie mash-up, and people doing terrible things to candy. 

We’ll start with Tori Stanley’s post with Halloween costume ideas for Realtors—just in case you need a last-minute costume for tonight. 

1. Zillow vs. Realtor.com (A play off “Instagram vs Reality”)

Zillow vs. Realtor.com

2. The “Buyer’s dad” 

Zillow vs. Realtor.com

3. The “low-baller”

Zillow vs. Realtor.com

4. The Wizard of Oz theme 

Zillow vs. Realtor.com

5. Moving day 

Zillow vs. Realtor.com

6. The Down Payment

Zillow vs. Realtor.com
Here are some other posts that must be seen to be believed—and fully appreciated:

#1: “When Freddy Krueger enters a Realtor’s dreams”

Everyone who’s ever stayed up late (alone or at a slumber party) watching Friday the 13th movies can appreciate this post by Derrick Gregory. And any Realtor who’s ever wanted to dress as Freddy Krueger for Halloween now has the perfect tie-in to real estate life. 

Freddy is officially out of his depth with real estate agents—or at least this one. 

#2: “The Ring”

This brilliant home tour video is the product of a collaboration between Shane Burgman, Dan McKinnon, and Derrick Gregory. If you can rock a Samara costume like Shane, this costume is extremely budget-friendly, minus the well and the window that looks like a TV.  

#3: “Selling Amityville”

In the spirit of transparency, Shane Burgman’s Realtor character has just told the homebuying couple that not one, not two, but SIX people were “heinously murdered” in the adorable house they want to buy. 

But the house is “fiiiine,” he says. All that murdery stuff is in the past. Sure, the basement is a bit sketchy, but, to quote Ryan Reynolds, “Houses don’t kill people…” And Shane would agree—until the clock strikes 3:15. 

#4: “Obligatory Halloween Post”

Actually Agents shared a series of memes appropriate to the season, including a few more Halloween costume ideas for agents: 

  • “Miami real estate agent”
  • “Top producer” 
  • “Sane and realistic client”

#5: “Honestly, not my worst listing appointment”

Shane Burgman, Derrick Gregory, and Jesse Rottinghaus collaborated on this one, and it dials up the dark to a solid 11. 

If you’re chomping at the bit to share something worthy of your brand this Halloween, BAMx members receive a weekly bundle of content templates for social media, email, videos, and a blog. Not only that, but you can access previous weeks’ templates 24-7 on the BAMx platform. And last week’s bundle just happens to be full of content perfect for Halloween. 

BAMx-Spooky-image
And that’s just the tip of the iceberg when it comes to BAMx member perks. 

Use the discount code “SPOOKY” to save 25% on your first month or year of membership. 

See You in BAMx!

So, which ones are your favorites? Take a minute to check them out on Instagram and show them some love. We could all use more of that as Election Day draws nearer.

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About the Author

Sarah Lentz started writing for BAM in late May of 2022 and quickly realized she was exactly where she wanted to be (and still is). Before BAM, she worked as a freelance writer. She lives in Minnesota with her four kids and, in her free time, is writing her next book.

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