In real estate, it’s not uncommon that you’ll experience some slower times in your career (we’ve all been there!). Naturally, that can lead to a lack of content ideas for social media. But the reality is, some of the best posts—the ones that build real connections—happen when you’re not just talking about your deals.
Remember: one of the most important elements of social media is—you guessed it—consistency! Staying active on social, even during slower times, is essential if you want to keep building your brand and growing your business.
Next time your deal flow is slow, don’t let yourself get radio silent on social media. Instead, try these five post ideas to help you stay relevant and keep your audience entertained.
#1—Share Your Favorite Local Spots
When deals are slow, use the time to become the ultimate local guide by showcasing your favorite places around town. Highlight the best coffee shops, trendy restaurants, family-friendly activities, or hidden local gems that make your community special!
Not only can this give your followers a glimpse into your life and hobbies, but it also builds relationships with local business owners, who could become future referral partners.
Pro Tip: To maximize this type of content, put together a local guide to use as a lead magnet to collect emails for your database!
Sharing your favorite local spots positions you as a knowledgeable expert in your area, but it is also a great way to highlight more of your personality. As we all know, people typically make the decision to work with you because they like you, feel like they know you, and can trust you!
When people think about moving to or within your community, they’ll see you as someone who truly knows the ins and outs of the community, market and neighborhood.
It’s also a great way to start conversations and interact with your audience, as people love sharing their own local favorites and experiences (aka talking about themselves).
#2—Give a Behind-the-Scenes Look at Your Real Estate Hustle
Embrace transparency by showing the less glamorous side of real estate. Let your followers see what goes on behind the scenes when you’re not busy closing deals.
This could be anything from attending a BAM webinar (hint hint), working from your favorite coffee shop, cold-calling potential clients, creating a hand-selected list of properties for a prospective client or even tidying up your home office.
Sharing your daily BTS can humanize your brand, making you more relatable to your audience. And the good thing is, you’re already doing all of these things! Get in the habit of propping up your phone and grabbing some clips throughout your day of the true behind-the-scenes of your work.
By The Way: Millennials made up 38% of home buyers in 2023, making millennials the largest share of any generation (and I imagine that number will increase in 2024). Millennial clients especially value authenticity, so letting them see the reality vs. just the ‘pretty’ stuff on social media is a great way to build rapport.
Plus, it shows that you’re constantly working to improve your skills and grow your business, even during slower times. A little humor or honesty in these posts can go a long way in connecting with your audience and making you stand out!
#3—Post Real Estate Tips for Buyers and Sellers
Even if you’re not closing deals right now, you can still share valuable knowledge that helps your followers understand the real estate process. This tends to be an easy go-to content pillar for most agents!
Offer simple and easy-to-digest tips for buyers and sellers. These could include things like home staging advice, mortgage basics, credit-boosting tips, or common mistakes to avoid during the buying or selling process! Short educational reels can make the content more engaging and, most importantly, shareable.
Why This Works Even When You Have No Deals: Regularly adding value positions you as a knowledgeable resource, and can make your followers feel safer coming to you with questions! When your followers see you consistently providing valuable info and tips, they’ll be more likely to reach out when they are ready to buy or sell. It keeps you top-of-mind without feeling like you’re just waiting for your next big break.
#4—Collaborate with a Local Lender or Home-Service Vendors
Partner with local lenders, contractors, home inspectors, or other home-service providers to create content that provides valuable insights!
I like to refer to this as “strategic partnerships,” and there are honestly more benefits to this approach than I even have time to include in this post, but trust me when I say, these kinds of collaborations pay off in more ways than one!
Share information about current financing programs, home maintenance tips or local events! By doing this, you’ll demonstrate that you’re well-connected and a go-to guy or gal in your community.
Collaborating with other professionals highlights your network and shows that you have trusted connections in the industry.
Pro Tip: Whenever possible, try to use Instagram’s ‘collab’ feature within Instagram to co-post with whoever you’ve collaborated with. This will show the post not only to your followers but to theirs as well and could result in some more engagement or even new followers.
#5—Share a Personal Story (like, “Why I Became a Realtor”)
Give your followers a glimpse into who you are by sharing a personal story or explaining what inspired you to become a real estate agent in the first place!
It could be a significant moment that made you realize your passion for real estate, a story of helping a client find their dream home or even a lesson learned in your own home purchase process.
This will make your viewers feel more connected to you, and they may even resonate with some of the emotion behind your story, which can open the door for more conversations!
Bonus Tip: Don’t Be Afraid to Show Your Personality
While sharing these types of posts, remember to let your personality shine through whenever you can! Whether it’s through humor, honesty, or some other “special sauce,” showing your true self can make you stand out and be more memorable.
Next time your deal flow is slower than you’d like it to be, remember to stay active on social media and keep showing up! Have fun with it, and don’t be afraid to experiment with different types of content to see what resonates best with your followers.
And, not to sound like a broken record here, but remember that consistency is key.
