Hot take: when you share your year-end numbers in recap posts, agents will have opinions—and consumers won’t care.
Most consumers don’t understand the context behind your production volume, and they’re definitely not breaking out calculators to figure out what your GCI means. If they do attempt the math (your number × 6% commission), it’s likely way off—and they’ll assume you’re raking in way more than you actually made.
They probably aren’t marveling at your GCI or how you hit that big milestone. Instead, they’re more likely to think, “How does this help me?” or “Why are they bragging?”
Even worse: if your numbers are lower than expected, you risk underwhelming potential clients. And if they’re too high, some might think you’re too busy to take them on.
Pros and Cons of Sharing Numbers in Your Recap Posts
Sure, there are some pros to posting. If you’ve had a great year, sharing your numbers can feel validating, and your cheerleaders will be impressed and supportive. For those in the agent attraction game, posting numbers can be a power move, adding credibility that you are actually walking the walk.
But overall, the generic, number-centric, context-missing year-end post highlighting your production volume often falls flare. At best, it’s ignored; at worst, it comes off as a cringe display of perceived self-promotion (said with love).
Instead of relying on numbers alone, consider reframing your year-end recap with more depth, context and relatability.
2 Year-End Recaps Worth Posting
Here are my two favorite alternatives that pack more punch than a simple “Look at me” post:
“What I’ve Learned This Year”
Create a reflective post or reel highlighting personal and professional growth. For inspiration, check out this reel from Rachel Govot:
In her recap, Rachel shares lessons learned, like trusting her intuition, stepping out of her comfort zone, prioritizing collaboration, and staying consistent to overcome challenges. It’s a behind-the-scenes glimpse at her year that feels authentic and relatable.
To recreate this, share your wins, struggles, and key takeaways from the year. Showcase not just what you did, but how it shaped you. This approach builds connection, which resonates far more than production stats ever could.
“What We Actually Accomplished”
Try a “What We Actually Accomplished” post like Inside Spokane and eloquently highlight your accomplishments with memorable context.
This example starts with an incredible text hook:
“Looking at our goals for 2024 and feeling like we didn’t accomplish that much…”
I love this hook so much because it is incredibly relatable for people in 2024. The post then swipes to show key wins—business achievements, team growth, and personal milestones. It’s approachable and impactful, connecting with people on a deeper level.
This is so easy to recreate, which I plan to mimic for my own recap because it strikes such a perfect balance between vulnerability and achievement. It’s the kind of content that feels relatable and aspirational, which seems like a winning combination that far surpasses the typical year-end post.
The Bottom Line
You do you. If posting your numbers feels authentic to your brand and goals, go for it. But if you’re trying to attract consumers, remember that they’re more interested in who you are, what you’ve learned, and how you’re growing—not just a number on the scoreboard.
