On this week’s episode of The Real Word, Byron Lazine and Nicole White start off with an Inman article saying most homebuyers are paying thousands of dollars ($4,300 on average) up front to buy down the mortgage rate—paying roughly three times the amount they would have paid before the pandemic.

The next headline was from Real Estate News, offering three ways to spend $3,000 on your real estate business to get the most bang for your buck.

The “Left, Middle, Right” segment began with a CNN article on President Biden’s plan to test run his reelection message in this week’s State of the Union address—his first such address to a divided Congress.

Click on any of the timestamps below to watch: 

00:0000:52 Intro

00:52 Topic #1: Most homebuyers forking out big bucks to buy down mortgage rate

03:25 Why does it make sense right now to buy down the mortgage rate?

11:57 Topic #2: 3 Ways to spend $3,000 on your real estate business

12:22 #1: Prospecting for new leads

13:32 Wake up call for agents & the best use for that $3K to get more leads

16:11 #2: Nurturing relationships with clients

18:10 What to do if you don’t have past clients: buyer seminars

20:02 #3 Upgrading your tech

21:36 “This is the biggest racket I’ve heard in a long time.”

22:43 Left, Middle, Right: Biden’s test run reelection message in his State of the Union address

27:00 Get your free copy of BAM’s new ebook: AI Tools for Real Estate Agents

Click here to watch the full episode.