Just got back from BAM CAMP 2025, our in-person event in Scottsdale, and I am fired up because I feel like I learned just as much as the attendees.
During our morning mastermind, Haley Ingram, Krys Benyamein, Luke Acree and Tessabella Jelten joined me in marketing breakout sessions. We fielded questions from attendees to get to the root of their biggest problems with content. The overwhelming majority boiled it down to two things: consistency and engagement.
Consistency
A major problem agents face is that they go on “streaks” with content. They’ll post consistently for a few months, then fall off once business picks up or they lose momentum.
Others stay consistent but burn out because they’re getting minimal traction for the effort they put in.
Here are a few solutions we shared for consistency:
Bulk record
You’ve probably heard this before, but it works. Pick a day once a month (or every two weeks) to batch content. Come prepared with scripts, ideas, and either a videographer, your phone, or a teammate to help. Knock out 10–15 pieces of content in one session.
That way, when your week is jammed with showings and inspections, you’ve got content ready to publish instead of scrambling to come up with something on the spot.
Block content time
In your calendar, set aside one hour every single day as your “content hour.” This could be for brainstorming, filming, or posting. Treat it as seriously as your follow-up time or your prospecting calls. If it’s not in your calendar, it doesn’t exist.
Create a plan
Don’t just say “I’m going to post more.” That’s vague and unrealistic. Instead, create a plan you can actually stick to. Choose a number of posts per week—let’s say 3–5—and commit to that. Consistency beats perfection.
Engagement
The second big complaint we heard was: “My engagement sucks.”
Here’s how to fix it:
Focus on hooks and watch time
The goal is to stop the scroll and keep people watching. Use four types of hooks:
A text hook that sets the context and captures people watching with the sound off. Here’s an example:
And the other three:
- A verbal hook in the first few seconds
- A visual hook (movement, expression, or something eye-catching)
- A caption hook that encourages comments or adds depth
Get straight to the point
Don’t waste the first five seconds introducing yourself, saying it’s a “listing video,” or reading out the address. Lead with the problem you’re solving or the reason to keep watching.
Use carousels strategically
If a Reel flops, post it again as a carousel. Post a photo with a swipe that leads into the Reel, turning the carousel into its own hook.
Here’s an example of a post I did with Krys Benyamein. The first time we posted it, just as a Reel, it completely tanked, getting 5 likes in 30 minutes. So, we took it down and reuploaded it as this carousel, and it crushed.
Tell stories over stats
Stats are important, but they’re meaningless to most consumers without context. Instead of saying, “Inventory is up 5%,” tell the story of a buyer who finally has options after years of frustration.
“I just got off the phone with one of my buyers, and she is so excited because we’ve been looking for houses in [Market] for the last three years, and there just hasn’t been anything available. Well now, a new listing is popping up there every single week as inventory increases all across [Market]. This market is different from what we’ve been used to the past three years.”
Stories make the numbers real.
The main takeaway
BAM Camp was incredible, and what stood out most was how many agents are struggling with the same things when it comes to content. The good news is, both consistency and engagement are solvable with structure, creativity, and the right strategy.
If you left BAM Camp with one mission, let it be this: create a plan you can stick with and focus on making your content worth watching. Do that, and you’ll separate yourself from the majority of agents who are still posting at random and hoping for the best.
