It’s no secret that there are countless ways to generate leads—some organic and some paid. Most of the time, the ‘paid’ sources lead to frustration, expensive bills, and questionable conversion rates.
But at the same time, we, as agents, are constantly on the hunt for consistent lead sources that actually work. Truthfully, the top sources of leads in our business (that does, on average, over 500+ transactions per year) are…
- Open Houses
- Cold Calling (Circle Prospecting, Calling Expires, Hitting FSBOs and other data sources)
- Social Media
- Meta / Facebook Ads
Today I want to talk about the last one because it is arguably the most scalable. It has been working so well that I wanted to share it with you. And to be frank, we plan to scale our own Facebook ads up about 10x in the next 12 months, so I always love to be someone who practices what I preach. (P.S. I plan to start documenting more of how this process is going for us in my free community; The Neighborhood, if you care to see the BTS of our lead gen!)
So what if I told you that running high-converting Facebook ads could be simple, effective, and take less than three clicks to set up?
Sound too good to be true? Well, we actually have a philosophy that goes, “Take whatever result someone tells you to expect, cut it in half, and if that still sounds good, then do it.” Sounds a little pessimistic, but in reality, I would always rather keep expectations low.
Anyways, enough yapping… keep reading, and I’ll walk you through a step-by-step process for creating real estate Facebook ads that deliver results.
Plus, I’ll let you in on an exciting opportunity to learn how to set up your ads in just three clicks during my upcoming webinar.
Why Facebook Ads Work for Realtors
Facebook ads are a game-changer for Realtors because they offer unmatched targeting capabilities, scalability, and cost-effectiveness. As of right now, here are some of the stats that we know:
- Over 2.96 billion monthly active users on Facebook means your target audience is almost certainly on the platform.
- Real estate agents who leverage Facebook ads see up to 10x ROI compared to traditional marketing methods.
- With tools like lead forms and retargeting ads, you can capture and nurture leads seamlessly.
📌 Pro Tip: The algorithm works best when you run ads consistently for at least 30 days (shocker: consistency matters here, too 🤪) This gives it time to optimize and start delivering higher-quality leads.
1. Start with a Clear Strategy
The most common mistake Realtors make is jumping into ad creation without a plan. Before you create your ad, define:
- Your Target Audience: First-time homebuyers? Luxury clients? Investors?
- Your Offer: A list of homes under $500K, free market analysis, or buyer/seller guides.
- Your Goal: Generate leads, schedule consultations, or promote open houses.
Set a daily budget that aligns with your goals. A good starting point is $20–$30/day to gather enough data to optimize your campaign. The nice thing is you can always adjust up or down accordingly!
I’ve even had an agent who started seeing some great results (slow, but great) with just $5 a day!
2. Create a Simple Yet Effective Lead Magnet
One of the best-performing ad strategies is offering a custom list of homes.
For example:
“Check out the most popular homes in [City] under $500,000! Click below for instant access to your curated list.”
Why It Works:
- It’s specific and appeals to buyers at various price points.
- The ad promises immediate value, enticing users to click and submit their information.
3. Leverage AI for Content Creation
AI tools like ChatGPT can streamline your ad copy and creative process. Use it to:
- Write engaging ad copy with compelling headlines.
- Generate multiple versions of your listing descriptions.
- Draft follow-up emails for leads generated through your ads.
Example Prompt for ChatGPT:
“Create ad copy for a custom list of homes under $500K in [City]. Include a strong call-to-action and highlight the convenience of accessing this list.”
Want to learn more about leveraging AI in your ads? Join my FREE Realtor community, The Neighborhood, where we break down AI strategies that Realtors can use to grow their business.
4. Use High-Quality Visuals
A single, stunning image of a property performs better than generic stock photos or videos. Pro Tip: Use images of homes slightly above your targeted price range to grab attention.
Make sure your images are:
- Cropped to a 1:1 square ratio to maximize screen space.
- Clearly from your local market to build trust and credibility.
5. Retarget Your Leads for Maximum ROI
Most Realtors miss out on retargeting, which is one of the most powerful features of Facebook ads. Retargeting allows you to show ads to users who’ve interacted with your content but haven’t converted yet.
Why Retargeting Works:
- It keeps you top-of-mind for leads who are still in the decision-making process.
- Retargeting ads often cost less while delivering higher conversion rates.
Want to learn how to set up retargeting ads step-by-step? Register for my upcoming webinar here: Set Up High-Converting Facebook Ads in 3 Clicks.
Shamelessly sharing why you should register for this webinar 🫶🏼
During the live training, I’ll walk you through how to:
- Set up a proven, high-converting Facebook ad in less than three clicks.
- Use AI tools to customize ad copy.
- The done-for-you emails and texts that we use to automatically follow up with these leads for you until they’re ready to talk (so we don’t waste any time)
Tessabella’s Closing Thoughts…
I know that sometimes it feels overwhelming or intimidating, BUT facebook ads don’t need to be complicated to be successful—but they do need to follow proven principles. When done right, it can really be one of the most powerful tools for generating real estate leads, but the key to success lies in strategy, consistency, and leveraging the right tools.
Ready to see how easy it is to set up high-converting Facebook ads? Don’t miss my free webinar—your blueprint to real estate ad success in 2025.
