The Property Brothers-in-Law have created (yet) another genius Reel. And this one encapsulates what so many real estate agents feel about making cold calls.

Words can’t do it justice. You just have to see it for yourself. Enjoy—and take notes.

Agents can relate

Once you manage to tear yourself away (it’s not easy, we know), check out the caption from @thebrokeagent, which includes a question that begs to be answered—especially by all the agents out there who can relate (or who just enjoy watching the Reel over and over…and over again):

“What keeps you from cold calling? It’s like the universe doesn’t want us to. 🤷🏻‍♂️” 

Agents commenting on the post can confirm. 


To cold call or not to cold call 

Other agents took the opportunity to comment on why they don’t cold call—ever. Some of them prefer door-knocking. Others prefer to spend that time creating addictive social media content that delights their audience and generates warm leads. 

And if you can create content like this, please…keep doing it. 

If you can do both, even better.

We know just the thought of cold calling strikes fear (and other emotions) in the hearts of thousands of agents across the globe. But it doesn’t have to. 

If you want to learn how to do it right and become a cold calling master, check out these breakdowns of two BAM cold calling events: 

What’s stopping you from cold calling? Or what gets in the way most often? Head over to  Instagram and let us know in the comments.