This week on The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on what it might take to become a homeowner—at least according to many Gen Z and millennial renters. A winning lottery ticket made the list.
Next up was an Inman article on the phenomenon of boomerang agents returning to their old brokerages, followed by a YouTube Short with Monica Church—a clip from this week’s Over Ask Podcast—telling agents to stop making videos about serious real estate topics.
Byron and Nicole weigh in on Monica’s advice, the value of going viral, and what kind of content is effective for most agents on YouTube.
Click on any of the timestamps below to watch:
00:22 Topic #1: Winning the lottery vs. homeownership
01:45 Chart: “Home price growth by months into the decade” (Case Shiller)
03:09 Gen Z & millennial perceptions on what it will take to afford a home
06:35 Big takeaways
09:09 Topic #2: Inman article on boomerang agents
11:39 Giving credit to Compass
14:00 Chart: “Percent change in agent count by quarter”
18:30 Big takeaways
23:57 Topic #3: What type of content agents should stop making
25:28 Nicole’s take
27:03 Byron’s take
29:14 Recommendations for (most) agents
Click here to watch the full episode.
