The Closing Day Mistake That Will Cost You Business

A viral Reddit post about an agent who gave nothing as a closing gift sparked a wave of client gift stories, from thoughtful to tone-deaf. In this blog, we share real closing gift ideas from BAMx members that go beyond tradition to build lasting trust and loyalty.
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Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

Our agent made $30,000 from our deal, and didn’t even say thank you.

That message, from a recent Reddit post sparked a wildfire of responses after one couple shared that their agent, who closed a dual transaction, walked away with a sizable commission, but didn’t so much as say “thank you” on closing day. No card. No gift. Not even a follow-up text.

They weren’t expecting anything over the top. Just a gesture. A sign that the trust they placed in him meant something.

Judging by the hundreds of comments that followed, they’re not the only ones who feel that way.

In a relationship-driven business, moments like closing day aren’t just about handing over keys; they’re opportunities to build loyalty, spark referrals, and show your clients they matter.

But what exactly does that look like?

The Reddit Post That Hit a Nerve

Before we dive into the best closing gift ideas we’ve seen (including some creative responses from BAMx members), here’s the Reddit post that started the conversation. 

The headline itself is heartbreaking: “Did we do something wrong?” 

Reddit-post-Did-we-do-something-wrong-image
The post quickly gained traction, with hundreds of users chiming in. Some shared even worse experiences, like an agent who asked to take home a lamp from the property or another who gifted a bottle of wine to a pregnant client. Others had better luck.

But the deeper conversation wasn’t just about the stuff. It was about feeling valued. It was about being treated like a human being, not just a means to another bank deposit. 

This is where standout agents make their mark. And it’s where the right closing gift, or the right gesture, can be more than a thank-you. It can be the beginning of a lifetime relationship.

So, what are the best gifts agents are giving right now? We’ve got answers, from Reddit commenters and agents in the field.

Best Closing Gifts to Show Appreciation & Build Trust

For starters, plenty of the commenters on Reddit gave props to their agents for closing gifts that made them feel valued and appreciated. 

Some of the standouts:

  • Ring cameras (mentioned multiple times)
  • Cutting boards (especially when high quality or paired with other items)
  • $200 gift card to Home Depot/Lowe’s (especially for fixer-upper buyers)
  • Painting of a deceased pet (died during the home purchase process)
  • Lemon or blood orange tree (tied to client’s story or yard plans)
  • BBQ grill or grilling tools
  • Power washing and paid-for termite inspection
  • PS2 console (given to a child in the household)
  • Costco membership and $100 gift card
  • Holiday pies or Thanksgiving pie delivery
  • Wreaths mailed at Christmas
  • Holiday brunch invitations with free professional photos
  • Gift basket with local treats, gift cards, household items, etc.
  • Annual Christmas gifts or cards following the sale
  • Professional house deep-cleaning before move-in
  • Personalized Yetis or coffee mugs 

Closing Gifts That Missed the Mark

In the “some gifts are worse than nothing” category, Redditors shared details on closing gifts that were tone-deaf, impersonal, or came across as cheap, awkward, or inappropriate:

  • Wine for a visibly pregnant client
  • Champagne or alcohol for clients who don’t drink (despite the agent knowing)
  • Cutco knives paired with a pitch for the wife’s MLM business
  • Bottle of wine kept in a hot car
  • Ugly branded cutting board
  • “Massive” Christmas floral arrangement
  • “Hang it on the wall” home decor item that felt like clutter

On a more uplifting note, BAMx members shared their own closing gift ideas in a recent community post

Closing Gifts for Buyers

  • Custom address tile for the outside of the home
  • Personalized address stamp
  • Ring doorbell or similar smart device
  • Canvas painting of the home by a local artist
  • Welcome mat with monogram
  • Canvas print with home coordinates, packaged in a gift basket with snacks, wine, glasses, and a blanket
  • Custom gifts for kids or pets, when applicable
  • Follow-up delivery of needed items a week after move-in
  • Holiday or seasonal gifts (like pies or wreaths)

Closing Gifts for Sellers

  • Canvas print of a listing photo
  • Hardcover photo book made from listing photos
  • Painting of the home by a local artist
  • Personalized video message from a favorite athlete or celebrity
  • Local, meaningful items, such as homemade bread or cutting boards made from reclaimed wood
  • Canvas painting with “thanks for the memories” message
  • Nice bottle of wine, tailored to the client when possible

What would you add to this list? Or will any of these make it into your own client appreciation strategy for 2025?

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About the Author

Sarah Lentz started writing for BAM in late May of 2022 and quickly realized she was exactly where she wanted to be (and still is). Before BAM, she worked as a freelance writer. She lives in Minnesota with her four kids and, in her free time, is writing her next book.

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