The Biggest Mistake Agents Make with Instagram Links

The Broke Agent shares how real estate agents can set up their Instagram links to bio for lead generation.

September 27, 2024
The Broke Agent
Agent Marketing

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The link in your Instagram profile should be put to good use. A common mistake I see a lot of agents make is that they have no call-to-action in their bio, and their link goes to something boring like a brokerage or generic agent website.

This will not capture leads.

I recommend LinkTree or another landing page service that allows you to create a page with multiple links to other sites and web pages.

What to Include in Your LinkTree

Here is an example of what I think is the “perfect LinkTree” by Marie Lee from Tennessee.

First, it’s important to have a CTA that actually calls attention to the link and gets people to click:

Marie’s CTA says “Let’s Get Started.” Notice the arrow pointing down that encourages you to actually click!

Now, let’s get into what she has in her LinkTree. First, she makes it easy for people to schedule a call with her. Then she plugs her local newsletter, followed by two value-add email captures.

Then, she gets into her listings and also has a place to view and leave reviews, followed by another email capture.

Finally, she has a section for other agents. If you are recruiting agents to your team, I highly recommend including this so they can also connect with you.

Marie’s LinkTree is expansive, but it covers everything a prospect, client, or another agent might be looking for. She has a place to schedule a call, she has multiple email captures, she features her listings, and she makes it easy for you to leave a review. Instead of taking you to an agent website that probably never gets updated, she gives all in the information anyone could ask for right there on Instagram.

What About Solo Links?

If you don’t use something like LinkTree, you should consciously switch out your link(s) in bio to what you want to draw the most attention to.

For example, if you have a new listing that you want to get traction to, that should be your link. If you have a YouTube video you want to get more views, that should be your link. If you have a seller seminar you are putting on, that should be your link. If you want to collect emails, a buyer or seller guide should be your link.

Test it out and see what works best for your profile. Try out different calls to action and rearrange your LinkTree to see what captures the most leads.

Very rarely do people actually click on the link in bio, but if they do, you should be ready.

BTW, Marie Lee is speaking at BAM Mania on our Content That Converts Panel. If you haven’t gotten your ticket yet, you have 20 days….

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About the Author

The Broke Agent

Eric Simon is the founder of The Broke Agent and co-founding Chief of Content of BAM. You can watch him weekly as a co-host of Over Ask Podcast and The Walk Thru. Eric also speaks at industry events across the nation and can hit his pitching wedge 190 yards.

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