This year’s July 4th weekend, when everyone is celebrating, will be a critical time for the real estate industry. With potential shifts on the horizon, the market may look much different than it does right now. 

We saw the market shift right about that time last year, and many were caught off guard. That’s why it’s more important than ever to be proactive and strategic in your business plan for the rest of 2023. 

To maximize your chances of success, focus on spending at least 80% of your time talking to people. Be prepared to find the people who are motivated to transact, regardless of market conditions. By taking action now and remaining vigilant throughout the coming months, you can position yourself for success and ensure your real estate business continues to thrive. 

That’s what Byron Lazine and Tom Toole discussed in the final segment of a recent Knowledge Brokers Podcast

Read on to learn how to implement the best business plan for the rest of 2023.

3-Step plan for planting seeds and confronting your fear of the phone

Josh Rubin gave Tom Toole the business plan of the future. It’s beyond simple, and yet it’s the best business plan for real estate agents in 2023:

  1. Unlock your phone
  2. Go to the phone setting and dial a prospect’s number
  3. Repeat Step 2 as many times as you can (within the time allotted) 

That’s the plan for 2023. You can mark that down because that’s what’s going to work. People have questions, and the knowledge brokers will deliver unbiased data to help those folks navigate these large financial decisions.

Tom Toole

Texting and emails are not enough. Any bot can send those. Let your prospects hear your voice.

Show them you’re human and that you actually care enough to call them and shed some light on their situation, simply because you would appreciate someone doing the same for you if you were planning to buy or sell a home. 

So, dial a number, make the call and have a conversation with somebody. Ask them to meet and show them what’s happening in the market. Some are going to transact. Most will not. 

When 80% of your day is educating people in 2023, I know—from my experience in 2012 when this happened—when things do brighten up, and they did in 2015, [after] all those conversations I had in 2012-2013, in 2015… they called me. And my business exploded in 2015, based on the work and the conversations and the consulting that I did in 2012 and 2013. The same thing will happen for you in 2025 when you plant these seeds in 2023.

Byron Lazine

Free up time to do more of what works

As a real estate agent, standing out is key. You want to be the professional that people remember—the one who consults and advises them without pressuring anyone for a quid pro quo. And when you challenge the stereotype by going above and beyond, you become even more unforgettable. 

So, how do you make it happen? 

It starts with having as many conversations as possible, where you truly work to understand each person’s needs and goals and leave them with something of value. But with so much to do in a day, how can you spend 80% of your time having these conversations and still find time to build your business?

The answer is to build a support system around you.

Make the hires needed to surround yourself with people who can help take on some of the tasks that are holding you back. Whether it’s administrative work, marketing, or other tasks, delegating them can free up your time to focus on what matters most—connecting with clients and building relationships that will sustain your business for years to come.