real estate business plan

Agent Strategy

Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now

Tom Toole breaks down how agents can win in Q2 with 4 key scripts, 3 motivation questions, and a simple daily formula to drive more conversations and appointments.

April 13, 2026

Agent Strategy

What Most Agents Forget When Planning for the New Year

Tom Toole breaks down why a supportive spouse or partner is essential to the success of your 2026 business plan and why their role deserves real acknowledgment.

December 30, 2025

Agent Strategy

The One-Page Business Plan Every Real Estate Agent Needs for 2026

Tom Toole shares the five essential sections every real estate agent needs for a one-page business plan that drives accountability and results in 2026.

November 4, 2025

Agent Strategy

How to Turn Five Conversations a Day into a Six-Figure Year

Byron Lazine breaks down how to hit your 2026 income goal with a clear math model, 5 daily conversations, and a personal operating system that actually works.

October 29, 2025

Agent Strategy

5 Reasons Agents Don’t Hit Their Goals (and 6 Reasons They Actually Do)

Tom Toole shares the proven habits that separate average agents from elite performers, and how to stay committed to your business plan.

October 21, 2025

Agent Strategy

How to Soft Launch Your 2025 Business Plan Right Now

Jumpstart your 2025 business plan in November and December by following these three steps from Katie Lucie.

November 6, 2024

Agent Strategy

Master Your Week: Strategic Time Blocking from Your Real Estate Business Plan

Katie Lucie shares how to transform your business plan into a time-blocked schedule, ensuring you focus on activities that drive deals. Stop wasting time and take control of your week with strategic time blocking.

May 22, 2024

Agent Strategy

How to Conquer Any Market: A 3-Step Business Plan for Agents

Learn how to build a resilient real estate business plan that stands up to market fluctuations. Follow a real-life example with step-by-step guidance on setting impactful goals and implementing effective strategies.

May 15, 2024

Man in a gray plaid suit sits at a desk or table, gesturing with his hand, with a sunlit autumn forest backdrop behind him.

Agent Strategy

Are You Ready for a Fall Frenzy of Business? Create a 90-Day Plan to End the Year Strong

Tom Toole shares how real estate agents can create a 90-day plan to increase their business from now until the end of the year.

September 12, 2023

Two people collaborate over charts and documents on a table, with a tablet and notebook nearby.

Agent Strategy

Create a Foolproof Real Estate Business Plan for 2024 (Yes, You Should Start Planning Now)

Do you have a clear, detailed, and effective business plan for next year? Given the deals that go under contract in Q4 2023 will close in Q1 2024, the time to have a plan in place is now. Here’s why September is planning time—and how to do it right.

September 7, 2023

Person speaking to camera with earbuds, desk workspace in background, notebook labeled 'GOALS' and a hand writing with a red marker

How to Achieve Your Second Quarter Goals in Real Estate

Tom Toole breaks down how to calculate your second quarter goals and break them down month by month and week by week, down to the number of conversations you need to have every work day.

April 11, 2023

Small sapling grows from a cupped hand, attached to a red telephone handset, with the headline 'The Best Real Estate Business Plan for 2023'.

Agent Strategy

The Best Real Estate Business Plan for 2023 (It’s So Simple, Most Won’t Do It!)

Byron Lazine and Tom Toole reveal the best business plan for the rest of 2023 for real estate agents, as well as how to make sure you have the time and energy to put that plan into action.

March 6, 2023

real estate business plan

Stop Blaming Rates: 4 Openers & 3 Questions to Win Clients Right Now

What Most Agents Forget When Planning for the New Year

The One-Page Business Plan Every Real Estate Agent Needs for 2026

How to Turn Five Conversations a Day into a Six-Figure Year

5 Reasons Agents Don’t Hit Their Goals (and 6 Reasons They Actually Do)

How to Soft Launch Your 2025 Business Plan Right Now

Master Your Week: Strategic Time Blocking from Your Real Estate Business Plan

Are You Ready for a Fall Frenzy of Business? Create a 90-Day Plan to End the Year Strong

Create a Foolproof Real Estate Business Plan for 2024 (Yes, You Should Start Planning Now)

How to Achieve Your Second Quarter Goals in Real Estate

The Best Real Estate Business Plan for 2023 (It’s So Simple, Most Won’t Do It!)

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