The BEST Marketer In Real Estate, RateMyAgent, and Instagram Problems

Super Bowl marketing, the “singles tax” for renters, RateMyAgent, Tony B’s real estate TikToks, and a frustrating new trend on Instagram are today’s topics as Taya DiCarlo and Jason Cassity join Dan Oneil and The Broke Agent.
Five-person video-call grid with a central man in a brown jacket highlighted by a yellow border; The Walk Thru logo appears in the top-left corner.
Five-person video-call grid with a central man in a brown jacket highlighted by a yellow border; The Walk Thru logo appears in the top-left corner.
BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

FREE VIRTUAL EVENT
BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

This week on The Walk Thru, Taya DiCarlo and Jason Cassity join Captain Dan Oneil and The Broke Agent to discuss last Sunday’s big event, including the much-anticipated Super Bowl ads and halftime show. 

Next up was a BAM article, “The Cost of Love: How Money Impacts Move-In Decisions,” which led to a (highly entertaining) discussion on whether it makes more sense for couples to live together or maintain separate spaces. (To hear more on this topic, check out this week’s episode of The Real Wordwhere Byron Lazine and Lisa Chinatti discuss the same article.)

Topic #3 was Realtor.com’s partnership with RateMyAgent and each one’s take on whether or not it makes sense or will be a reliable source of agent reviews—especially considering Taya’s well-earned skepticism regarding Zillow’s agent reviews. 

The next topic started with a TikTok from Tony B, which left us impressed with the agent’s delivery and slightly worried about our kneecaps. 

And finally, thanks to changes in Instagram’s content suggestions, agents on the platform are hiding likes. Tune in to hear The Broke Agent’s take on this frustrating new trend. 

Click on any of the timestamps below to watch:  

00:0003:07 Intro

03:07 Topic #1: Super Bowl marketing: favorite ads, etc.

07:29 Genius ideas for Super Bowl ads for a real estate business

10:23 Rating the halftime show

12:52 Topic #2: “The Cost of Love” and the “singles tax” for renters

21:52 Topic #3: Realtor.com and RateMyAgent are partnering

26:07 “Just put your reviews on Google.”

28:54 Topic #4: Tony B TikToks–and why they’re so effective

35:31 Topic #5: Hiding likes on Instagram (and why not to)

Click here to watch the full episode. 

This week’s Walk Thru is brought to you by KCM. Click here to learn more.

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Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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