
Homes.com Super Bowl Commercials Take Aim at Zillow and Realtor.com
Homes.com Super Bowl commercials took aim at Zillow and Realtor.com, fueling the ongoing battle between real estate portals.

Homes.com Super Bowl commercials took aim at Zillow and Realtor.com, fueling the ongoing battle between real estate portals.

Homes.com is back in the Super Bowl with two celebrity-packed ads, but real estate pros know the real event is BAM Pro Bowl II. Get the latest on CoStar’s big marketing push—and don’t miss BAM’s must-watch event this Wednesday at 12 PM ET.

Homes.com is investing over $1 billion to launch the biggest marketing campaign in real estate, starting at the biggest advertising stage in America with FOUR Super Bowl commercials. And that’s just the beginning.
Super Bowl marketing, the “singles tax” for renters, RateMyAgent, Tony B’s real estate TikToks, and a frustrating new trend on Instagram are today’s topics as Taya DiCarlo and Jason Cassity join Dan Oneil and The Broke Agent.