Most real estate agents settle for one call to action and hope it works. But what if that one line isn’t the one your ideal client needs?
During a recent Live with Krys BAMx Office Hours session, Southern California agent Robert Cedeno shared how his team generates 400 to 500 organic leads each month using Instagram, without spending a dollar on ads.
The key? Every video post includes not one, but four strategic calls to action.
You’ve probably heard marketing advice that says “Only give people one option.” And in many cases, that’s still solid advice. Better to go with one that works than add extras without any idea of their effectiveness.
But Cedeno has tested his approach and found the secret to using multiple CTAs in a way that multiples the impact of his home tours, both on his audience and for his brand.
As Krys pointed out,
“So many people will be like, ‘What are you doing? This is not the right way… Tell them to do one thing.’ But you’re doing it and it’s working.”
The secret? It’s not about overwhelming the viewer. It’s about giving the right person the right next step.
Here’s how to borrow his approach to boost your engagement, grow your lead list, and meet buyers where they are.
How to Speak to Four Types of Buyers
One buyer might feel comfortable commenting. Another prefers to text. A third wants to quietly browse listings on their own. And a fourth is ready to book a call.
Cedeno crafts every caption to speak to all four:
- Comment ELR
- Text ELR
- Click the link in our bio to search our homes
- Click the link in our bio to book a 15-minute call.
Each one gives a different kind of buyer a reason to engage. Here’s how it breaks down.
CTA #1: Comment a Keyword
The first CTA is designed to spark engagement and trigger Instagram’s algorithm. Cedeno uses keyword-based comments that are easy to track: “Comment ELR for more info.”
This one might not capture a lead, but it can help you start a DM conversation and boost visibility on the platform.
CTA #2: Text a Short Code
This is where the lead capture happens. Not only do buyers get the info they want right away, but now Cedeno has their contact information and, while it lasts, permission to send other valuable information directly to their phone.
Using short codes through his CRM (Lofty), Cedeno delivers what the buyer wants, details on the property, while capturing the most valuable data: their phone number.
CTA #3: Link in Bio to Search Homes
Some consumers don’t want to comment or text. They’re not ready to talk to you, yet. They just want to search on their own. Those are the folks who respond to Cedeno’s CTA to click the link in bio to search homes.
Once he’s piqued this buyer’s curiosity, they’re more likely to take that action.
These aren’t warm leads yet, but the behavior shows intent. If your site includes forced registration or retargeting pixels, these visits can still lead to future conversions.
CTA #4: Book a 15-Minute Call
For the buyer who’s serious and ready to talk, make it easy to connect. If you’ve earned their attention and held their interest, they’re more likely to respond to this CTA: “Click the link in our bio to book a 15-minute call.”
Offering a direct calendar link adds credibility and lowers the barrier to entry. It also positions you as someone who’s ready to help, not just post.
Final Takeaway
Most agents are leaving opportunities on the table by sticking to a single call to action. Cedeno’s system works because it’s repeatable, scalable, and rooted in what buyers actually do, not what marketers say they should.
Cedeno explained:
“You gotta tell the consumer exactly what to do. There’s one consumer that’s going to want to comment. There’s another consumer that’s going to want to text. And then there are serious, serious ones that are going to want to book a 15-minute call with you.”
When in doubt, be clear. Be direct. And don’t assume your audience knows what to do next.
BAMx members can watch the full replay of this Live with Krys session in our Skool community. Not a BAMx member yet? Join now for a free 7-day trial.
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