Most real estate agents say their biggest goal is simple: generate more leads.
In fact, in our BAM x ReminderMedia Social Media Survey, 84% of agents listed lead generation as their #1 priority.
No surprise there.
But here’s what is surprising: over 80% of agents aren’t consistently sending emails, which is arguably the easiest, most cost-effective way to generate (or reactivate) leads. And that gap could easily be a $100,000 mistake.
Think about it: one missed lead, referral, or repeat client in today’s market can cost you $10K–$15K in compensation. Multiply that by a few deals a year, and suddenly, ignoring email isn’t just bad strategy; it’s a six-figure revenue leak.
If you’re one of those agents who’s been ignoring email, don’t worry.
By the end of this post, you’ll have five simple, proven ways to start sending emails that get replies, build relationships and close more deals.
The Survey Results: Agents Aren’t Emailing
Let’s look at the breakdown. Our survey asked the question,
“Are you currently sending a newsletter or email campaign?”
Here’s how over 700 real estate agents answered:
- Weekly: 11.69%
- Twice a month: 7.42%
- Monthly: 27.17%
- Occasionally: 25.91%
- I don’t send emails: 27.80%
That’s over a quarter of agents admitting they don’t use email at all, another 25% only dabbling “occasionally,” and 27% just once a month.
Put another way: only 19% of agents are sending emails consistently (twice a month or more).
So while agents say leads are their #1 priority, more than 80% aren’t consistently showing up in their clients’ and prospects’ inboxes.
Why Skipping Email Is Costing Agents Money
Every agent has a database. Past clients, leads, open house sign-ins, and referrals all get entered into your CRM. But for too many agents, that list just sits there untouched. And when you don’t use it, you’re leaving money on the table.
Email is the simplest way to turn that database into deals. Unlike social posts or video, it doesn’t depend on algorithms. Unlike paid ads, it doesn’t drain your budget the second you stop spending. Email goes directly to your client’s inbox. It’s searchable. It builds trust. And study after study confirms it delivers the highest ROI of any marketing channel.
To put it in perspective, look at what Alex Hormozi just did. He sold over 2,970,443 copies in 24 hours of his newest book, $100M Money Models, shattering the previous world record set by Prince Harry’s memoir, Spare.
One of the biggest takeaways from Hormozi’s launch was that we’re not sending enough emails.
Yet in our survey, only 19.7% of agents listed email marketing as a top priority. That means the majority of agents are chasing leads everywhere else, while ignoring the channel most likely to deliver them.
5 Simple Ways to Get Started with Email
If you’re not sending emails, the hardest part is knowing where to begin. Here are five easy ways to begin:
- Send one repeatable weekly email. Sharran Srivatsaa’s “Deal of the Week” framework shows you how to write a quick message every week that sparks real replies.
- Nurture past clients quarterly. Mosaik’s client-first approach gives you a plug-and-play quarterly touchpoint that keeps you top of mind.
- Grow your list with local guides. Alyssa Curnutt shares three proven strategies to expand your database while building authority in your market.
- Make sure your emails actually get opened. Chris Smith breaks down one overlooked tactic that can dramatically improve open rates.
- Leverage done-for-you campaigns. If you’d rather skip the writing, BAMx gives you weekly, customizable emails designed to get responses.
And the results speak for themselves:
- The One Team in Connecticut started sending BAMx weekly emails and saw their open rate more than double, now consistently over 30%.
- New member Ashley had four leads reach out to her after sending her very first BAMx email.
