I spend a lot of time reviewing real estate content. Too much time, in fact (why did I make this my job?). And I still see the same mistake being made over and over again, despite screaming from the rooftops not to do it.
Do NOT plaster your logo at the beginning, middle, or end of your videos.
You see an amazing listing video or a hyper-local Reel with great potential, and then boom. At the end, there’s your team’s logo for 2-3 seconds instead of a specific call to action. Or worse, it’s at the beginning, like a bad commercial from the 1980s.
This practice is killing your videos and reach for three reasons:
1. You’re wasting the hook.
If you lead with a logo, nobody’s watching. You have 0.5 seconds to capture attention.
Opening with a graphic is the worst possible hook. It screams, “This is an ad,” and your audience scrolls right by.
2. You’re ruining the rewatchability and CTA.
Your final seconds are your last shot to drive action. It should be something like:
- “Share this with someone who wants to live in [neighborhood],” or
- “Comment with your favorite Italian spot in [city]!”
Not… your logo. That kills the energy and stops replays cold. It might actually make the viewer smash their phone to pieces.
3. It makes your video look like a commercial.
When you add a logo at the end, it screams:
“I’m a real estate agent! This is a pitch! Use me!”
No one wants that. In today’s content game, people just want value or entertainment.
I know I sound angry. So let’s bring in someone even angrier: Massive Agent, aka Dustin Brohm.
He nails it: putting logos in your content makes it look like a sales pitch. Instead, just deliver the message.
They’re already watching your post. And guess what’s already on it? Your handle. Your name. Your branding is built in (especially when your bio is set up intentionally).
Are Logos Ever Appropriate?
Yes, just not in a way that disrupts the video.
Some of the best agents on social media use their logos subtly and intentionally. It makes them look like a media brand that just happens to sell real estate.
Look at Kristen Pavlik from Ken Pozek’s team in Orlando. Her content uses logos the right way: seamlessly and stylishly.
Check these out:
See how clean and non-intrusive those logos are? They add credibility, not clutter.
By the way, in BAMx, we have templates for both news-style and listing posts that let you brand without looking like an ad.
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Moral of the Story
As Massive Agent said: Just deliver the message. Everything else is noise.
