Agent Marketing
What Happens When You Market the Memories Instead of the Mansion?
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
June 13, 2026
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
Krys Benyamein on why Instagram’s Edits app teleprompter is the content tool more agents should be using to create more video with less friction.
Shane Burgman’s viral reel spoofing the speed home tour trend is the funniest thing real estate agents over 40 will watch today.
Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
Tom Toole breaks down the simple video CMA strategy that recently generated $3.2 million in listing opportunities for his team.
Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
Krys Benyamein breaks down how he uses AI tools to create attention-grabbing listing content and accurate, high-converting property presentations.
Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.
Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
The “best time to film” isn’t scheduled. It’s right after real moments happen. The Broke Agent breaks down how to create more authentic content that leads to conversations and clients.
Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.
Most hyperlocal content fails because it promotes instead of telling a story. Alyssa Curnutt shares the simple 2-filter framework to create local videos people actually watch, share, and engage with.
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