Real estate agents hate when other real estate agents talk about how long they’ve been in the business. In fact, it’s probably one of the most popular memes in real estate history.
And yes, it is annoying as hell when an agent uses their experience to shut down an argument or prove they’re right. You know the classic:
“I’ve been in real estate for 20 years, so… shut up.”
BUT that doesn’t mean experience is a bad thing. In fact, it’s probably the best thing. And guess what? Consumers actually value it. So if you’ve got it, flaunt it.
HOW?
Proof That It Works
I’ve been doing Instagram audits in our BAMx community, and one of the main mistakes I see from agents is that they don’t show their experience in their bio.
If you’ve been in the business 8+ years (totally making that parameter up, but it feels right), it’s probably something you should include. If you’ve been in the business for 10+ years, it’s a no-brainer.
Consumers will come across that and think, “Hell yeah, this agent knows what they’re doing.”
Because I’ve been preaching this, Kristen Clowry, an agent in our BAMx community, just updated her bio, added her experience, and actually got a listing from it.
Here’s the PROOF:
Creative Ways to Highlight Your Experience
I like the way Kristen phrased it in her bio:
It’s way better than “licensed for 17 years.”
Here are some other options from ChatGPT that you could steal:
- Helping people move for 12 years (and still love it)
- 15 years of keys, contracts, and caffeine
- Turning houses into homes for 10 years
- 17+ years in real estate and still explaining what escrow means
- Selling homes since flip phones were a thing (15 years)
Some feel kinda lame, but the point is to get creative with it.
If You Don’t Have Years, Flaunt Your Wins
By the way, if you haven’t been selling real estate for a long time but do a lot of business, I’d still show that off. Don’t just go with the generic “top producer.” This phrase has been beaten to death, memed to death, and does not hold any weight anymore.
Instead, talk about your volume, how many deals you close per year, or how many families you’ve served. It’s another way to show off your experience without quantifying it in years, just results.
Look at how Marie Lee from Tennessee displays it in her IG bio:
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