real estate agent

Agent Marketing

25 Email Subject Lines To Use this Holiday Season

Here are 25 new email subject lines for real estate agents to use during the holiday season.

December 12, 2023

Agent Strategy

The Winning Mindset Strategy to Attract and Convert Leads

Tom Toole explains the differences between the hunter and farmer mindsets for real estate professionals and the downsides of being just one or the other. He also describes a third option: the hybrid mindset.

November 21, 2023

Housing Market

Inside the Minds of Home Sellers: Findings from Zillow’s Consumer Trends

The 2023 Zillow Consumer Housing Trends Report is in, with a revealing snapshot of today’s seller. This year, 92% of sellers reported using a real estate agent to assist them with the home buying/selling process.

November 15, 2023

Agent Marketing

4 Steps to Rank in the Top 3 Local Listings on Google Maps

The top three local listings on Google Maps get a few hundred or even a few thousand views per month. Ryan Forman breaks down the four key steps to getting your listings into the top three to maximize their visibility and attract more buyers.

November 15, 2023

Split image: a smiling salesman thumbs up beside a red car at a used-car lot; a woman in a blazer hands over car keys on the right.

Agent Strategy

The Real Estate Industry Has a PR Problem—Here’s How to Fix It

Audie Chamberlain explains the real estate industry’s PR problem, shaped by reality TV stereotypes, and shares strategies for real estate agents to rebrand as trusted advisors.

October 26, 2023

Smiling man in a tan plaid blazer reaches forward with his hand, against a backdrop of tall stone columns and a classical building behind him.

Agent Strategy

3 Things Every Real Estate Agent Needs to Do in Light of Class Action Lawsuits

Tom Toole breaks down three things every real estate agent needs to do in light of the commission lawsuits going to trial.

October 23, 2023

Blue modern two-story house with a 'House for Sale' sign in the front yard; a football player in Seahawks gear appears in the foreground.

Real Estate News

Tyler Lockett: Wide Receiver/Real Estate Agent

Tyler Lockett, wide receiver for the Seattle Seahawks, has a second career as a real estate agent. Learn how he “fell into it,” the partnership between the Seahawks and Lockett’s Keller Williams team, and how he juggles pro football and real estate.

October 3, 2023

Man in a blue plaid suit and pink tie gesturing while presenting, with a tablet showing color swatches in the background.

Agent Strategy

Lead Generation Simplified

Tom Toole breaks down a simplified approach to lead generation, focusing on the who, when, what, and how, plus the accountability that ties it all together.

September 26, 2023

Cozy flat lay: mug of coffee, notebook with dried leaves, candle, and a wooden board topped with a chunky knit blanket and thick white yarn.

Agent Strategy

20 Seasonal Pop-By Ideas to Stay Top of Mind Through the End of the Year

Pop-bys are a great way to deliver value and connect with the people in your community. Here are 20 seasonal pop-by ideas to get you started and ignite your creativity.

September 12, 2023

Smiling woman in a beige blazer stands in a bright open-concept living room with a glass staircase and white furniture.

Agent Marketing

A Simple Listing Video Idea

Malaysia Fua proves that a simple listing video can have just as much impact as something more extravagant.

September 8, 2023

Businessman in a beige plaid blazer explains stock charts on a tablet as a hand with a stylus points at a blue graph in front of market screens.

Agent Strategy

Helping Homeowners Navigate Evolving Real Estate Trends

Tom Toole shares how real estate agents can help homeowners who are feeling the lock-in effect—and how you can determine how serious your seller leads are.

August 29, 2023

Agent Marketing

6 Marketing Tools Real Estate Agents Need Today

Krys Benyamein shares six marketing tools he can’t live without and what makes them indispensable to real estate agents.

August 28, 2023

25 Email Subject Lines To Use this Holiday Season

The Winning Mindset Strategy to Attract and Convert Leads

Inside the Minds of Home Sellers: Findings from Zillow’s Consumer Trends

4 Steps to Rank in the Top 3 Local Listings on Google Maps

The Real Estate Industry Has a PR Problem—Here’s How to Fix It

3 Things Every Real Estate Agent Needs to Do in Light of Class Action Lawsuits

Tyler Lockett: Wide Receiver/Real Estate Agent

Lead Generation Simplified

20 Seasonal Pop-By Ideas to Stay Top of Mind Through the End of the Year

A Simple Listing Video Idea

Helping Homeowners Navigate Evolving Real Estate Trends

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