If you’ve spent any time in real estate social media, you’ve heard of Matt Lionetti.
He first gained recognition throughout the industry for his hilarious content. Now, he balances his humor with high-production listing videos that pull at your heartstrings and win BAMMYs.
It’s the type of content agents love to watch and struggle to replicate.
But his latest video is so simple that any agent, in any market, can pull it off.
On this week’s Walk Thru, The Broke Agent, Jason Cassity, and Luke Acree broke it down.
The Video: One Shot. One Feature. Done.
The video opens with a woman having coffee at a kitchen table. The camera follows her as she stands up, walks outside, and the shot flips around to reveal a jaw-dropping view.
That’s it.
No voiceover. No fancy edits. No “every closet and bathroom” tour. Just one continuous shot highlighting the home’s best feature.
Why It Works
Jason explained it perfectly on the show:
“The social media portion is not to sell the house. It’s to drum up interest. I don’t need to see the floor plan. I don’t need to see every closet and every bathroom. Just: what’s this house known for?”
Remember, the goal of social media isn’t to replace your MLS listing or the rest of your marketing efforts. It’s to stop the scroll, spark curiosity, and make someone want to click for more.
Here’s why this format works:
- Instant Hook: The POV text overlay is native Instagram language. It makes the viewer curious to see what’s coming.
- POV Style: It feels like you are walking through the home, which is perfect for getting people to envision themselves in the home.
- No Dialogue Needed: Works in any market, any language.
- Short & Shareable: Under 60 seconds means people will watch to the end (and maybe twice).
How to Use this for Your Next Listing Video
You don’t need a luxury listing to use this strategy.
The key is picking one standout feature of your listing and building a single-shot video around it.
Ideas:
- The view from the patio
- Walking into a chef’s kitchen
- Stepping out onto a rooftop deck
- Entering the backyard and revealing the pool
- Opening the front door to a dramatic foyer
How to shoot it:
- Start from a natural, relatable spot (table, couch, doorway).
- Move toward the feature.
- End with the reveal (hold the shot so people can take it in).
- Add light background music to set the mood.
Want more ideas like this?
Watch this week’s Walk Thru, and tune in for a new episode every week. We break down the best real estate marketing ideas you can start using today.
