Agent Marketing
7 Strategies to Boost Engagement on Instagram
The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.
July 28, 2026
The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.
Instagram creator Brock Johnson shares details on a new feature that lets you add a different caption to each slide of a carousel post.
Brock Johnson critiques Instagram’s new “Competitive Insights” feature, which lets users compare performance with up to 10 accounts in the dashboard.
The Broke Agent breaks down Instagram’s new Quiz feature for Reels and shares creative ways real estate agents can use it to boost engagement through listings, market updates, and personal branding.
An Instagram post by creators @brock11johnson and @marketingharry breaks down six actionable tips for boosting your discoverability with Instagram SEO in 2025—including keyword strategy, optimized visuals, and the power of alt text.
Instagram has launched “trial reels,” a new feature allowing creators to test content with non-followers before sharing it widely. This feature offers a pressure-free way to experiment and refine ideas without risking engagement or alienating followers.
Avoid common mistakes on Instagram with The Broke Agent’s latest tips for real estate agents.
Keywords really do matter on social media, as Jason Pantana reminded us in a recent Instagram post. Here are X ways to use keywords on different social media platforms to reach your intended audience.
Instagram recently announced that those metrics are changing. Learn what’s new with Reels Insights, and how you can five ways to increase your replays to get more total views.
Brock Johnson shared the news in an IG Reel: business accounts can now be verified on Instagram. For $25 a month, businesses and brands can get the blue checkmark, plus imposter protection, improved security, and 24/7 access to the Instagram help desk.
Everyone’s reach on Instagram is down significantly, especially over the last couple of months. The Broke Agents explains why and shares what real estate agents can do to increase engagement.
The Broke Agent and Brooks Landry hosted a Social & Digital Marketing Mastermind in the private BAMx Facebook group. One of the biggest topics was a new Instagram feature — broadcast channels — and what they can do for your real estate brand.
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