Shout out to Instagram Growth Coach Brock Johnson for sharing the news: business accounts can now be verified on Instagram. 

Meta Verified—aka, the coveted blue checkmark—is now available to businesses, brands, nonprofits, and “even dogs” with Instagram accounts. Until recently, this option was available only for content creators on Instagram and Facebook. 

Meta’s website has all the details, but we’ll skip right to the good parts. 

What does it cost?

Monthly subscriptions for Meta Verified start at $21.99 a month per Instagram account OR Facebook page, or $34.99 for both. Subscriptions purchased on the mobile app are $27.99 a month per Instagram account or Facebook page. At the time of this writing, you can only purchase one asset subscription via the mobile app (one Instagram account or one Facebook page). 

Subscriptions may be canceled at any time. 

Do you qualify?

The Meta Help Center lists the following eligibility requirements for Meta Verified businesses:

How do you set it up?

Getting Meta Verified for your business is a four-step process: 

  1. Start your application
  2. Select your business asset
  3. Verify your business details
  4. Get reviewed

You’ll need to provide the following to verify your business:

  • Business name
  • Address 
  • Phone number
  • Email
  • Website URL

Your company must meet Meta’s minimum requirements for period of page ownership, maintaining an active presence, and presence of two-factor authentication (2FA). 

You’ll also need to confirm your business information and connection to the site through your phone number, email, or other contact information. 

Meta gives you three days (72 hours) to provide proof of activity and business connection to the account. If you fail to do so, your subscription will be canceled and your money returned to you. 

A few things you should know before you sign up—from the Meta Verified “Sign up your business” page:

  • “Only admins with full control of an eligible Business Account can sign up for Meta Verified.
  • “Everyone with access to the Business Account needs to enable two-factor authentication on their personal account to continue accessing the Business Account after the verification process begins.
  • “Once you begin the verification process and submit your initial payment, you won’t be able to change your business asset’s username, profile name, profile picture, cover photo, category, or location. To update this information, you’ll need to cancel your subscription and sign up again.

Also worth mentioning: Business assets that you share with a partner are not eligible for Meta Verified. To qualify, you’ll need to remove all partners from your Meta Business Manager. 

What do you get with Meta Verified?

Here’s what you get for that monthly Meta Verified fee:

  • Blue checkmark (business authentication)
  • Impersonation protection
  • Improved account security against hackers and scammers
  • Features to help you build brand awareness
  • Priority access to Instagram support and help fixing account issues

In Brock Johnson’s opinion, the advantages of Meta Verified for business are 100% worth the monthly cost, especially since he’ll be using that as a tax write-off (Note: This is not financial advice—but it’s worth looking into). 

So, what do you think of Meta Verified for business so far? And if your business meets the eligibility requirements, will you be one of its early adopters?