Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.
Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.
Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.
The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.
Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.
The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.
Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.
Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
Haley Ingram of Coffee & Contracts shares what’s working on Instagram in November 2025, from DMs and fonts to keywords and local engagement.
Use Instagram Trial Reels to test content, boost reach, and generate more leads. Tessabella Jelten shares the exact workflow, hook formulas, and five plug-and-play Reel ideas to grow your audience fast.
President Trump’s housing-related remarks at the World Economic Forum outlined views on homeownership, investor activity, mortgage rates, and affordability trade-offs.
Byron Lazine explains how one listing often leads to two more using a proven circle dialing script, two soft questions, and trust-first conversations.
The National Association of REALTORS releases its 80-page 2025 Annual Report, detailing budget cuts, legal shifts, and engagement metrics tied to its reform plan.
Tom Toole explains why mid-January is not early and breaks down the 13.5% pacing rule, daily call math, and what to say to get back on track in 2026.
Chris Smith shares how to turn “Deal of the Week” into a repeatable system using ChatGPT Agent Mode to find real deals, grow your email list, and position yourself as the opportunity agent.
Krys Benyamein breaks down The Listing Flywheel, a system for turning one listing into weeks of marketing momentum, in a live webinar on January 21.
The Broke Agent shares five things you can do while bored at your open house today.
Shane Burgman explains how his un-sexy mailers helped him sign 50 listings in 2025, using simple market data and consistency to build trust before calls.
The Broke Agent breaks down Instagram’s “2016 comeback” trend and how to use nostalgic, unpolished posts to stand out and spark engagement this week.
Humaniz plans to launch AgentIntelligence, a proprietary AI recruiting platform built to replace MLS-based agent data with predictive signals.
Byron Lazine shares a buyer lead reactivation framework to restart stalled conversations, get clear answers, and stop wasting time on dead leads.
Swanepoel Power 200 reveals the 2026 top 10 real estate leaders, with 5 new names, Robert Reffkin at No. 1, and a major industry power shift.
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