Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram’s Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
Andy Griesinger built a 5-agent team to $103 million by screening recruits and running new agents through a 61-point daily tracker.
Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.
FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.
Phil Stringer breaks down the exact steps real estate agents need to set up their first AI agent, from picking a plan to teaching it a skill.
Fannie Mae’s Home Purchase Sentiment Index® shows a drop in consumer confidence. But what are consumers comparing the current housing market to?
Ed Stulak, social media guru and leader of the Orbis Group, joins Dan Oneil to discuss video DMs, landing a big project through Instagram, and plans for the future.
Opendoor and Zillow announced a partnership as Zillow looks to re-enter the iBuying space. Agents react to a BAM Instagram post with a mix of worry, curiosity, and indifference. Here are the highlights.
Zillow and Opendoor have announced a multi-year partnership to allow sellers to get and compare cash offers from Opendoor on the Zillow app and website.
Inman Innovator Award winners were announced this week, and a BAM podcast won the Video/Podcast category.
This week’s BAMmer of the week goes to Sterling Granger AKA @realestatecreative.
The Opendoor settlement, NAR’s market predictions, and 5 generations of homebuyers are this week’s topics as Tom Toole and Brooks Landry join Byron Lazine and The Broke Agent.
NAR’s housing market forecast highlighted five market opportunities, along with shifting trends in consumer behavior. Here are the top takeaways for real estate agents and their clients.
Real estate professionals need to know how to reach every generation online. Here are Hubspot’s biggest takeaways on how each generation shops.
Most real estate agents are using the same lines. Here are four overused agent phrases, and what you can say instead.
At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. Here’s what to expect this August.
Luca Alboretti of Actually Agents talks about his background, his Discord community, and the future of Instagram with Matt Lionetti and The Broke Agent on the Over Ask Podcast.
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