Key Details:
- This year’s Real Rise Conference presented new AI tech solutions for Real brokers and agents and for consumers—including the AI-powered concierge, Leo, and Real Wallet.
- Leo CoPilot, launched in summer 2023, has already handled more than 180,000 context-specific inquiries and now serves as an agent command center.
- Leo for Clients is set to launch in 2025, enabling consumers to communicate directly with the AI through SMS and iMessage, using a dedicated phone line for each agent.
Real RISE 2024 kicks off today, October 22nd, with some exciting new developments in AI and fintech for real estate agents who’ve joined (or will join) the brokerage.
Last Friday, October 18, Real President Sharran Srivatsaa gave the closing presentation at our own in-person event, BAM Mania. Four days later, he was on the Real RISE stage in Vegas to launch Real Wallet and to announce enhancements to Leo, Real’s AI-powered 24/7 concierge, and the 2025 launch of Leo for Clients.
Read on for the highlights. From there, you can learn more on the Real website.
Highlights from Real RISE 2024
This year, Real Brokerage is hosting its third annual RISE conference—a three-day event with more than 50 agent-led sessions focused on productivity, building connections, and leveraging Real’s AI-powered tools.
One of the biggest announcements involves enhancements to Leo, Real’s 24/7 personal AI concierge. The newest features will transform how agents operate and interact with clients, as you’ll see further below.
This kind of tech enhancement is what you get when you mix leading-edge AI technology with people who genuinely care about the experiences of both agents and clients.
By now, Real has earned a reputation for leveraging AI to improve both.
Real RISE will also launch Real Wallet—a new, leading-edge financial platform tied to agent commission income and revenue share—providing agents with greater flexibility and financial control.
As far as speakers go, one of the keynotes is Dandapani, a former monk, whose presentation will focus on how to “Master Your Mind, Master Your Life.” In the tactical arena, Real President Sharran Srivatsaa will lead a training session on expanding referral pipelines to foster long-term business growth through leveraging agent networks
Other sessions will cover essential skills to help agents thrive in the shifting real estate market, including branding, lead generation and wealth-building.
Finally, the conference will feature Real’s inaugural Agent Brand Awards and networking opportunities with Real sponsors like Sierra Interactive and Curaytor.
Leo CoPilot
Leo CoPilot launched in summer 2023. Since then, it’s handled more than 180,000 context-specific inquiries from agents, reducing reliance on support teams. CoPilot now serves as a command center for Real agents and integrates fully with Real’s reZEN platform.
Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage. Leo has been a game-changer since Day 1, and its new CoPilot capabilities will further transform how Real agents operate. Combined with Leo for Clients, we are making significant strides toward our mission of simplifying one of life’s most challenging transactions.
Leo CoPilot enhances productivity by anticipating each agent’s needs and creating personalized marketing assets and daily playbooks. It also integrates with the Real Design Center, using MLS data to generate branded content (including “Just Sold” posts and listing announcements) delivered at the right time. Agents can then approve and send each content piece with one click.
Leo CoPilot integrates with Real Academy to provide agents with on-demand access to Real’s full training catalog. Leo can even pinpoint key moments in recorded sessions to deliver relevant insights.
It also automatically scans documents for errors, providing real-time feedback before sending those documents to brokers, thereby minimizing back-and-forth communication (for clarification) and helping to streamline transactions.
At the end of each transaction, agents can receive a detailed breakdown of their payout, with just one click, before it lands in their account.
We’ve always envisioned a world where Leo will take the initiative, proactively creating personalized marketing assets and daily playbooks to supercharge our agents’ productivity. That vision is now a reality. Real agents now have a personal assistant that starts each day with a customized game plan—and takes charge of executing it.
Leo for Clients
Leo for Clients is set to launch in 2025 and will enable clients to communicate directly with Leo via SMS and iMessage, using a dedicated phone line for each agent.
Key features of Leo for Clients include:
- Property Recommendations: Clients will receive tailored property recommendations based on their search criteria.
- Open House Information: Leo will provide instant access to open house details.
- Tour Scheduling: Clients can schedule property tours on demand via text message.
- Mortgage Application: Leo for Clients will assist with initiating mortgage applications directly through text messages.
Leo for Clients is more than just a tool; it’s a game-changing leap forward in how agents connect with their clients. By automating routine tasks and providing instant, personalized service, we empower agents to focus on what truly matters—building relationships and closing deals. This represents the future of real estate—seamless, efficient and client-centered—and we are proud to lead the charge.
Real Wallet
Officially launching today (October 22), Real Wallet is a comprehensive financial management platform for Real agents in the U.S. and Canada. Its core features include:
- Faster Earnings Access—enabling agents to access their earnings without delays from legacy brokerage and banking systems
- Real-Time Insights—providing real-time visibility into agents’ professional net worth.
As intended, Real Wallet assists agents in gaining full control of their business growth through increased financial freedom.
We see AI as a transformative force driving the future of real estate. Real Wallet represents a key step forward by integrating AI-powered insights with fintech tools, enabling agents to make more informed and efficient decisions. By harnessing the power of data and AI, we’ll soon provide agents with real-time analytics, personalized financial forecasting and tools for tax and retirement planning all designed to help them strategically grow their businesses and maximize their earnings potential.
Real agents also have access to banking services through Real Wallet:
- Real agents based in the U.S. can open a business checking account with Thread Bank, Member FDIC, which includes a Real-branded debit card.
- Canadian agents have access to a credit line based on their earnings history with Real.
Future Real Wallet integrations include:
- Rewards Points—enabling agents to earn promotional points redeemable for reduced brokerage and transaction fees.
- Payment Platforms—allowing agents to use Real Wallet for everyday transactions through future integration with Apple Pay and Google Pay.
At Real we’re not just a real estate company—we are a technology platform designed to empower agents to grow their businesses. Real Wallet is designed specifically for agents of the future, addressing a critical need by helping them better manage their finances and reinvest in their businesses. By merging fintech with real estate, we give agents the autonomy and flexibility needed to control their financial futures.
Read the full news releases on Leo and Real Wallet for more information.
