Post These 6 Things Every Time You Get a Listing

By now, you’ve come to realize that your social media social media strategy shouldn’t hinge on how many deals you’re closing at any given moment. You should be posting to social media consistently, whether your pipeline is packed or you’re building momentum. 

But when you do have a listing, there’s an incredible opportunity to maximize the reach and content you put out around it. A single listing is more than just a chance to sell a single home—it’s a goldmine for generating new leads, building your brand, and attracting future clients. By creating the right type of content around each listing, you can amplify its impact and position yourself as a go-to agent in your market. 

Here are six posts to make every time you have a listing that will help you turn one property into multiple deals…

1. A “Who This Is Perfect For” Post

Make a talking style video either in the home talking about who the perfect person (or family) is for this home. Try to be descriptive of one (or multiple) archetypes that you think would really love this property and highlight some of the unique elements that really make it stand out. 

What to Include: 

• Specifics About Your Ideal Buyer: Try to truly paint a picture with your words about who you think would absolutely love this property.
• Pieque interest: Use some language to tease the home and make people want to come see it or ask you more questions about it!
• Call To Action: Encourage viewers to share the video with people or tag someone in the comments who fits the description! 

Why It Works: This approach shifts the focus from simply showcasing the home to connecting it with the people who would thrive there. By painting a vivid picture of the ideal buyer or family, you help potential clients imagine themselves (or someone they know) in the space. This emotional connection can be a powerful motivator.

2. The Teaser Post

This post is a teaser that builds excitement and grabs attention. Instead of just stating the basics, use this post to showcase the home’s most unique features and invite followers to imagine themselves in the space. If there is a unique element of the property, try highlighting that specifically to get viewers to imagine themselves there.

 What to Include:

• Feature Highlight: Focus on one standout feature like an upgraded kitchen, outdoor space, or a beautiful view.
• Engaging Caption: Add a captivating line like “Imagine entertaining in this gourmet kitchen!” or “This backyard is made for summer nights.”
• High-Quality Photos or Short Video: Use professional photography or a quick walkthrough video to create a strong first impression. Make sure to match it up with trending audio to further set the ‘scene’ of what it feels like to be in the property.

Why It Works: A teaser post piques interest and attracts both buyers and potential sellers who want an agent with a strong marketing presence. It shows your audience that you’re proactive and skilled at generating attention for your listings.

 3. Neighborhood Spotlight Post

A great way to drive interest in your listing is by highlighting the surrounding neighborhood. This helps potential buyers see the lifestyle that comes with the home and reinforces your local expertise.

 What to Include:

• Local Hotspots: Include a few popular spots like coffee shops, parks, or restaurants.
• Community Highlights: Mention local schools, transit options, and other community amenities.
• Visuals: Use photos or short videos of neighborhood spots to bring the area to life.

Why It Works: A neighborhood spotlight shows buyers that they’re investing in a community, not just a property. It also appeals to future sellers who want an agent who knows the area and can make their neighborhood shine.

 4. Behind-the-Scenes “Prep for Sale” Post

Let your audience in on the work that goes into prepping a listing for sale. Share the staging, photography, and small improvements made to elevate the home’s appeal.

 What to Include:

• Before and After Shots: Show the transformation of a room after staging.
• Storytelling: Describe the staging process or a specific prep task, like enhancing curb appeal.
• Quick Tips: Share a few tips for homeowners about simple ways to boost their home’s value.

Why It Works: This kind of post shows your dedication to maximizing each listing’s potential, which reassures future clients that you’ll go the extra mile for them. It also educates your followers, giving them useful ideas for preparing their own homes.

 5. Price Point Comparison Post

Comparing your listing to a similarly priced property in a different market is an excellent way to show the value of your listing. It helps followers understand what makes this property special and highlights market differences that can influence a buyer’s decision.

 What to Include:

• Comparison: Showcase your listing alongside another home at the same price point but in a different market. Mention key differences in size, features, or location.
• Clear Caption: Add context about why this home is a great value, such as “$500,000 here vs. $500,000 in [another city]—see the difference!”
• Photos: Use side-by-side images for a quick, impactful visual comparison.

Why It Works: This post educates your audience on market value, positions you as an expert, and reinforces that you know how to present a home’s worth. Sellers looking for an agent who can maximize their home’s appeal will see you as a knowledgeable, data-driven choice.

6. Success Story… Just Sold, but better

Once the property is sold, share the success story! This post is a powerful tool for generating more leads, as it highlights your ability to close deals effectively.

What to Include:

• Story or Recap: Share a quick story about the sale, such as overcoming a unique challenge or securing multiple offers.
• Performance Metrics: Include impressive stats like “Sold in 5 days” or “Received 10 offers.”
• Clear CTA: Encourage followers to reach out if they’re ready to sell their own home. Ideally, have some sort of lead magnet they can download so that you can actually capture them as a LEAD! 

Why It Works: A “Just Sold” post builds trust and credibility by showcasing your results. It shows that you know how to get deals done and gives potential clients confidence that you can handle their transactions too.

Bonus Post: Behind-the-Scenes of Your Marketing Strategy

Let your audience see the level of detail and customization that goes into each listing you represent. This is the perfect time to share a behind-the-scenes look at your marketing process to show just how much effort and strategy go into selling homes effectively.

What to Include:

• Highlights of Your Marketing Process: Describe a few key steps in your unique strategy, such as custom staging, professional photography, targeted digital ads, and open house events, anything that makes your process work.
• Visuals and Short Clips: Share behind-the-scenes photos or videos of each stage, from photography day to the listing launch. Maybe even interview or highlight your go-to photographer or videographer to better present that you have a full TEAM behind getting their home sold. 
• Client-Centric Message: Let viewers know that every marketing plan is tailored to the unique features of each property.

Why It Works: This post not only shows your attention to detail but also reinforces that you’re dedicated to delivering top-tier service. Potential sellers will see that you’re committed to getting the best possible result, which can make all the difference when they choose an agent.

A well-planned content strategy around each listing can transform one deal into multiple deals. Try them out, and be sure to tag me in your next one if you want some feedback!