Zillow analyzed 15 million transactions and found dual agency and off-MLS listings cost home sellers a combined $2.85 billion over three years.
Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Byron Lazine reveals the script that turns the “another agent is cheaper” objection into a conversation about results, negotiation, and maximum seller equity.
Realtor® Shannon Gillette shows why pricing too high can backfire. Her viral Reel gives agents a masterclass in storytelling, pricing, and strategy.
Byron Lazine and Sharran Srivatsaa reveal seven proven plays to win listings, spark replies, and sell more homes, without posting more videos.
Outsmart Zillow and win more listings this year. Katie Lucie shares how to address online estimates, build trust, and showcase your expertise to sellers.
Katie Lucie breaks down an expired listings letter from Listing Leads. Learn how to convert expired listings into signed clients with proven strategies that build trust, address pain points, and position you as the go-to agent.
Maximize every real estate listing with 6 must-make social media posts that generate leads, build your brand, and attract future clients.
Katie Clancy shares how to choose a price that makes your seller happy while attracting multiple offers.
For daily real estate news, business and marketing.
