listing strategy

Large cracked concrete letters spelling 'S1498' stand in a wet, stormy suburban roundabout at sunset.

Housing Market

Sellers in Dual-Agency Transactions Lost $1.49B over 3 Years, Zillow Finds

Zillow analyzed 15 million transactions and found dual agency and off-MLS listings cost home sellers a combined $2.85 billion over three years.

May 18, 2026

Smiling man in a black shirt sits at a desk using a laptop, with a neon orange map and location pins on the wall behind him.

Agent Marketing

The #1 Mistake Agents Make with Geographic Farming

Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.

May 14, 2026

Agent Strategy

The 4-1-1 Open House Formula That Helps Agents Win More Listings

Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.

April 1, 2026

Agent Strategy

How to Handle Compensation Objections in 2026

Byron Lazine reveals the script that turns the “another agent is cheaper” objection into a conversation about results, negotiation, and maximum seller equity.

December 10, 2025

Agent Marketing

This Viral Reel Shows Why “Testing the Market” Rarely Works

Realtor® Shannon Gillette shows why pricing too high can backfire. Her viral Reel gives agents a masterclass in storytelling, pricing, and strategy.

October 16, 2025

Agent Strategy

7 Proven Plays to Sell More Homes Without Posting More Videos

Byron Lazine and Sharran Srivatsaa reveal seven proven plays to win listings, spark replies, and sell more homes, without posting more videos.

October 6, 2025

Agent Strategy

How to Outsmart Zillow During Listing Appointments

Outsmart Zillow and win more listings this year. Katie Lucie shares how to address online estimates, build trust, and showcase your expertise to sellers.

January 15, 2025

Agent Marketing

How to Land Expired Listings Without Sounding Salesy

Katie Lucie breaks down an expired listings letter from Listing Leads. Learn how to convert expired listings into signed clients with proven strategies that build trust, address pain points, and position you as the go-to agent.

January 9, 2025