Want to hear something crazy? The year is halfway over. It just keeps going faster the older and busier you get!
This summer is actually a great time to analyze what’s working and what’s not in your business and your content. In fact, this July we’re going to do an entire content audit with everything here at BAM. We want to find out which blogs get the most clicks, which email subjects get the most opens, which clips get the most views, which shows get the most listens, and most importantly, what content actually converts. It’s so easy to get lost in day-to-day tasks and routines, but it’s important to take a step back and really figure out the work that actually brings you business.
But, one thing we do know is that you like reading these content ideas every month. So, here are some ideas for July!
HOLIDAYS
July 1st, Canada Day
Last year when I posted this blog I got DESTROYED in the comments for not mentioning Canada Day. So, to all our Canadian Realtors out there I would like to wish you all a very Happy Canada Day. For those of you who don’t know what this means, here is what ChatGPT said:
“Canada Day commemorates the anniversary of the enactment of the Constitution Act, 1876, which united the three separate colonies of the Province of Canada, New Brunswick, and Nova Scotia into a single Dominion within the British Empire called Canada. It is a day of patriotic pride and national unity.”
Now you know. Love all of our Canadian readers/followers especially our BAM Creators Matt Lionetti and Tom Storey.
July 4th, Independence Day
If you’ve been reading these blogs or following BAM content you know what not to do at this point right? Just in case… whatever you do…do NOT post a generic “Happy 4th of July” template from your brokerage. Nobody wants to see a Century 21 branded firework display with your logo in the bottom-right corner. These posts do absolutely nothing except infuriate everyone who comes across them!
What you CAN do instead is the following:
- Film a Reel or Green Screen about the best firework viewing spots in your area
- Film a Reel on all the events happening in your community over the weekend and the 4th
- Do a joke/skit about what a Realtor does during a 4th of July BBQ: slams White Claws, takes phone calls, writes offers, listens in on convos about houses
- Do a joke about getting invited to a 4th of July BBQ at a house you didn’t sell
- Ask your followers what their favorite 4th of July drink or food is. Hot Dogs or Burgers?
- Show a neighborhood that has a bunch of American flags outside the houses and explain why.
- Post nothing at all about real estate and show what you and your family are doing. You don’t have to trendjack every holiday with real estate.
Besides the first week of July, there aren’t any other notable holidays, at least here in America. But, what you can do is start working on a lot of summer and vacation-themed content. The weather is warm and people are out and about more. At least that’s what I imagine people are doing…
Remember, your content and your feed should always reflect what season it is. Here are some “Summer” ideas:
- How does this market in July compare to that of last year? What’s changed?
- Top five Summer cocktail spots
- Hometown hacks: film videos about stuff only seasoned residents would know about a specific area. Best beaches to go to if you hate crowds. Summer activities/traditions unique to your town.
- Seasonal home hack ideas: how to prepare your house for hot weather.
- Showcase listings with pools
- Showcase listings that could make great summer vacation rentals
- Do a joke/Reel about how the heat messes with real estate agents: getting in hot cars, turning down the AC before showings, sweating during inspections, etc.
8. Make the classic joke about how you ALWAYS get busy the second you go on vacation.
Here’s something else to note about July content. If your likes, comments, and views are down overall it’s NOT your fault. We always see a slight “summer lull” in our numbers because people are on vacation, relaxing, and aren’t engaging with as much content as usual. At least that’s what I tell myself.
NOTABLE SPORTING EVENTS
July is probably the worst month for sports in America. No football, no NBA, no Hockey, and no college sports. Absolutely brutal. What am I supposed to bet on? Baseball!?
Entire Month of July, Baseball
The dog days of summer are upon us. Give away some tickets to your clients.
July 20th–23rd, British Open
The year’s final golf major is already upon us. Excited to see Rory choke on another Sunday!
July 1st–16th, Wimbledon
This is probably the only major sporting event that I haven’t come up with any content for. No idea how you can spin real estate into this one. WAIT! If you have a listing with a tennis court or near tennis courts you can make special note of that through some content! GENIUS.
JULY SOCIAL MEDIA TIPS
Reels
The ability to go viral seems to have come back on Instagram. I’m noticing a lot of my older posts picking up steam weeks, even months after posting. So, do not delete posts if they don’t perform well as they might start to take off way later. Post a lot of Reels. I’ve been going back to a lot of older Reels that performed well in the past and reposting them with slightly different captions and audio. If they performed well in the past, they will probably perform well again. Remember that the majority of your audience probably never saw your post in the first place.
Check out the new Broadcast Channel feature on Instagram and of course, join @TheBrokeAgent’s for more social media tips.
If you want more tips, download my free ebook on 2023 Instagram Do’s and Don’ts: Hacks to Get More Engagement and Followers that just came out TODAY.
And if you want me to SHOW you how to do all of this, you gotta become a member of BAMx for my Instagram course, Green Screen course, and all our other courses. We also have bi-monthly livestreams and a private Community where we are constantly workshopping new ideas and networking with other agents.
Try it for less than $10 per month if you use the discount code “USA” on your annual subscription from now until July 4th. Become a member today and grow your brand.
POP CULTURE/MOVIES
July 12, Mission Impossible: Dead Reckoning Part 1,
There can be a lot of real estate memes coming from this… showing a house with a complicated alarm system, doing some impossible task, avoiding the cameras, etc. Better yet, use the Mission Impossible theme song in the audios for your Reels and TikToks!
July 21, Barbie
The Malibu Barbie house is already getting a lot of play on real estate blogs. I’m sure there will be copious memes to trendjack from this insane movie.
