If you’re still saying “I don’t know what to post,” you’re giving your competitors a head start.
This week’s Walk Thru podcast with The Broke Agent and Jason Cassity showed exactly how to turn one prompt into a full month of content in minutes, from post ideas to scripts to captions.
The episode focused on October, but the workflow works in any market, any month, and on every platform you care about.
Cassity set the tone.
“One of the things that I hear the most is, ‘I just don’t know what to post.’ And I feel like in this day and age of AI, that excuse is gone.”
The fast plan that works in any market
Start by picking a simple cadence you can keep. The hosts modeled a plan any creator can run.
- One long-form video per week on YouTube tied to timely topics your audience cares about.
- Three Instagram posts per week, mixed across reels, carousels, and photos.
- A balanced content mix: market education, local lifestyle, seasonal or holiday hooks, listings or projects, and a touch of personal.
Cassity emphasized that this process is designed for beginners:
“This is a very high level overview of how a basic agent who doesn’t know anything about AI can use AI and ChatGPT to create content or help them create content. That’s what we’re getting into today. So please don’t roast us in the comments that there’s some Midjourney, Perplexity, better way to do this.”
The Broke Agent added:
“If you’re an AI expert, tune out of this immediately. If you are a basic agent who just wants to know how to use ChatGPT to create a content plan, keep watching.”
Turn one prompt into a month of posts
Open ChatGPT and brain-dump the basics: your market, audience, cadence, and the month. Tell it to include local happenings and quirky holidays, then ask for post ideas by format with suggested hooks.
Here are six prompts you can use right now, straight from Walk Thru. You can use each of these individually, but we recommend combining them into one master prompt.
Copy and paste the numbered block below and tweak/customize to suit your marketing needs:
- “Give me 20 Instagram post ideas for real estate agents in October. Mix educational, entertaining, and hyper local content ideas. The audience is buyers, sellers, and homeowners.”
- “Sort these 20 ideas into three content pillars: market education, local lifestyle,” and then you pick your third pillar: humor, memes, personal content, etc.
- “Build a content calendar. Turn these ideas into a four-week content calendar. I want three posts per week. Label each by format, reel, carousel, story, and include a suggested hook line.”
- “Step three, create the actual post.” For example, we could say, “Turn the five fall curb appeal tips into a five slide Instagram carousel. Write a hook. Then, give me one sentence for each line. Make it clever, scroll stopping, and designed for homeowners.’”
- “Step four, you write a caption.”
- “Step five, give me a simple image prompt that I could use in MidJourney or VO3 to match this carousel. Keep it funny and eye-catching’”
The Broke Agent underlined how far you can take this:
“AI can generate entire scripts and captions, not just ideas. You can say, ‘Turn the five fall curb appeal tips into a five-slide Instagram carousel. Write a hook. Then give me one sentence for each line. Make it clever, scroll-stopping, and designed for homeowners.’
“Or you can go further and say, ‘Now turn this into a video script.’ And it will spit out the exact hook, the content, and the call to action. That’s everything you need.”
Examples you can steal today
The episode walked through October examples you can localize any time of year:
- Seasonal posts that trend: Holiday spotlights, neighborhood decor tours, best pumpkin patches, or “creepy findings at showings” during fall. Swap in seasonal equivalents for other months.
- Local list carousels: “Top 3 coffee shops in [City],” “Best taco spots for National Taco Day,” or “3 haunted places in [City].” Each slide lists what, where, and why it’s interesting.
- Community service posts: Free museum days, local festival schedules, or park openings. Think “breaking news” style posts with a short explainer in the caption.
Cassity highlighted the efficiency of building on wins:
“I took one that I liked and I just told it, ‘Hey, can you please give me the exact script on how I would shoot this Instagram reel?’
“So you have the hook, the content, the call to action, just like you asked. And now you’ve got it all done for you.
“You see what I did? I went back to that content calendar, picked something I liked, and asked for the script. You can do the same thing for any idea on that list.”
Make execution effortless
Once you’ve got scripts and carousels mapped out, batch your production. Shoot one or two days per month and schedule everything.
- Use a teleprompter workflow. Tools like the Edits app can display your script while you record and help with captions.
- Add green screen for “news” style posts that reference articles or event pages.
- Recycle evergreen posts each season. Coffee, tacos, parks, and neighborhood lists work year-round.
The Broke Agent set the benchmark for consistency:
“You should be turning out three to five posts a week now. We just got 17, 19, 20 ideas in 32 seconds using basically a simple prompt.
“That’s not even talking about your listings or your own content. Add that in, too, and now you’re producing at a level that will put you ahead of most of your competition.”
Why this works
This system removes three bottlenecks: ideation, structuring, and on-camera delivery. You’re asking an AI partner to do the heavy lifting so you can focus on filming and publishing.
It also builds rhythm. Once your monthly skeleton is set, you plug in timely stories, listings, and personal updates without breaking your flow.
Cassity’s bottom line pulled zero punches:
“It’s too easy for us. At this point, there’s no more excuse as to why you can’t post because you don’t know. It’s literally just go have it dress up your entire content calendar, giving you the entire script, and then just copy and paste it over into Edits and use the teleprompter app.
“Record it yourself. Use a green screen if you need to, but you should be turning out three to five posts a week now.”
Wrap this up by exporting your calendar, assigning filming blocks, and setting weekly reminders. The hardest part will be keeping up with the volume you can now produce. Consistency wins.
Use ChatGPT to plan the month, batch your shoots, and let templates do the work. Keep the mix balanced, keep the hooks strong, and keep publishing.
If you hit one YouTube video and three Instagram posts a week, you will be ahead of most creators in your space.
Watch the full episode for more. And if you want to make this easier, join BAMx to get weekly templates, scripts, and tools you can customize for your content calendar, including hyper-local posts, scroll-stopping memes, video scripts, and ready-to-use emails and blogs.
