Sometimes, the hardest part of creating video isn’t the camera. It’s remembering what to say.
Katie Steinfeld’s new Reel shows how the Edits teleprompter solves that problem, at no additional cost.
Unlike third-party apps that charge extra for teleprompter functionality (with CapCut being the most obvious example) Instagram Edits keeps it free and simple. That matters for agents creating regular content . The easier it is to record videos without stopping or memorizing lines, the more consistent your content strategy becomes.
Why the Teleprompter Feature Matters
Reels are no longer optional if you want to build trust and stay visible with your audience. The challenge has always been how to deliver information on camera without sounding robotic or stumbling over words.
The teleprompter inside Edits solves both issues:
- You can type out your talking points, paste in a script, or use bullet notes.
- The words appear on screen as you record, making it easy to maintain eye contact and deliver naturally.
- You save time and avoid the pressure of memorization, which makes batching content a lot more realistic.
Adam Mosseri, Head of Instagram, even described the teleprompter as one of his favorite features in the Edits app, along with voice enhancement and the option of DM-ing a draft:
Step-by-Step: How to Record a Reel with the Edits Teleprompter
Katie’s carousel breaks down exactly how to get started. Here’s the process:
- Download the Edits app — If you haven’t already, grab it from the Apple or Google Play Store.
- Open the app and tap the plus button — Located at the bottom of the screen. Select Camera.
- Choose the Teleprompter option — You’ll see it right away in the menu. Tap it to get started.
- Paste your script into the black rectangle — This box sits above the video frame. It’s where you load your script or notes.
- Adjust speed and text size — In the bottom left corner of the teleprompter window, you can change how fast the words scroll and how large they appear.
- Press record — Tap the red button to begin, then press it again to stop.
- Export and post — In the top right corner, click Export to save your video. From there, upload it to Instagram as a Reel.
Where This Tool Fits Into Your Content Plan
Katie points out that the teleprompter is perfect for:
- Buyer or seller tips
- Market updates
- Educational Reels
Each of these categories helps position you as a resource while keeping your content engaging and easy to follow.
When you can deliver information confidently without cutting or restarting, you naturally look more polished. And when the process is simple, you’re more likely to produce content consistently, which is the real win.
Why Edits Over Other Apps
Plenty of editing apps offer teleprompters, but they usually come at a cost. CapCut, for example, requires a paid upgrade. By keeping this feature free, Meta removes one more barrier between you and a steady stream of Reels that actually get posted.
That cost difference matters if you’re creating multiple videos every week or running a content strategy for an entire team.
Another reason to choose Edits? The Head of IG himself has confirmed that editing Reels within the Edits tab boosts views on IG. At BAM Camp 2025, Eric Simon, aka The Broke Agent, started his Tactical 10 Instagram tips by pointing this out, describing it as a “very easy hack right now.”
“The reason my stats are monstrous is because I’m using the Edits tab.”
Consistency is where this tool shines. It doesn’t just help you record smoother videos; it helps you keep showing up in your market without excuses.
The agents who master batching short-form video content will own the conversation online.
So, the next time you sit down to record, try loading your notes into the Edits teleprompter. It could be the difference between posting one Reel this month and posting ten.
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