Creating standout content for your real estate listings is a powerful way to draw in potential buyers and solidify your reputation as a top-tier agent.
But with so much on your plate, how do you ensure your marketing efforts are both effective and efficient? The answer is batch shooting. By dedicating a focused session to capturing all your content at once, you’ll streamline your process, save valuable time, and have plenty of content ready to roll out.
Here’s a step-by-step guide on how to batch-shoot content for your next listing.
Facebook Live
Start by going live on Facebook while your photographer or videographer is filming the home. As you walk through the property, speak directly to your audience, highlighting the major features and benefits of the home. Discuss the steps you took to get it ready for sale, giving viewers an inside look at your process and the property.
Introduction to Cinematic Video
Film an introduction and possible conclusion for your cinematic long-form video. By appearing in the video, you position yourself as the expert in the community and city where the home is located. This personal touch helps build trust and authority with your audience.
Hyperlapse Video
Create a fast hyperlapse video for Instagram or TikTok. Introduce the home with a catchy line like, “What can you get for X in X neighborhood?”
These short, approximately 30-second videos grab attention quickly and are highly engaging, helping to boost your total views.
Real Estate Tips
Record a few short videos offering real estate tips. Discuss topics like the current market trends or mortgage rates, using the listing as a backdrop. These educational videos provide value to your audience and position you as a knowledgeable resource.
Neighborhood Walking Tour
Use a gimbal with your smartphone to film a walking tour of the neighborhood. Talk about the features of the community, highlighting what makes it a desirable place to live. Remember, buyers often choose the city and neighborhood before selecting a home, so emphasize the benefits of the area.
Open House Video Plug
While hosting an open house, record a promotional video to share via email and social media. This video can be used to attract more visitors to the open house and create excitement around the property launch.
Professional Photos of You at the Listing
Have your photographer take professional photos of you in front of the home’s best features. These photos can be used for static marketing materials both online and in print, adding a personal touch to your promotional efforts.
The Importance of Batch Shooting
Batch shooting allows you to create a wealth of content in one session, which serves multiple purposes:
- Selling the Home: High-quality photos and videos showcase the property’s best features, making it more attractive to potential buyers.
- Market Your Services: Through the content creation process, you demonstrate your expertise and professionalism, helping to build your personal brand.
- Repurposing Content: After the sale, you can repurpose the content for future marketing efforts, showcasing your process and success stories to potential clients.
By following these steps, you’ll have a comprehensive suite of marketing materials that not only help sell the home but also establish you as the expert Realtor guiding your clients through the selling process. Batch shooting ensures you make the most of your time and resources, providing you with a steady stream of content for ongoing marketing efforts.
