Homes.com VS Realtor.com – The Real Estate Portal Race

Byron Lazine and Nicole White discuss Homes.com and the real estate portal race, the one photo that can make or break a sale, and a video with Ryan Serhant advising people wanting to make $1M in real estate not to immediately become real estate investors.
Split-screen: woman left, man right, with 'the real word' logo and 'HOMES.COM VS REALTOR.COM' title.
Split-screen: woman left, man right, with 'the real word' logo and 'HOMES.COM VS REALTOR.COM' title.
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This week on The Real Word, Byron Lazine and Nicole White start the conversation with a couple of articles on Homes.com—one highlighting the progress it’s made in the real estate portal race, while Zillow continues to dominate, and the other focused on a BAM article by Ray Ellen where Homes.com’s CEO responds to claims that it’s “stealing leads” from agents. 

Next up is a Realtor.com article revealing “the one listing photo that can make or break a sale,” according to professional real estate photographers. 

Finally, Byron and Nicole react to a YouTube Short where Ryan Serhant—asked what he would tell someone wanting to make $1 million in real estate—advised against immediately going into real estate investing. 

Stay to the end to hear Byron’s and Nicole’s answers to the question, “What’s the quickest way to earn $1 million in real estate right now?”

Click on any of the timestamps below to watch: 

00:0001:40 Intro

01:40 Topic #1: “Homes.com making big strides in portal race”

08:56 The Homes.com response 

13:50 How is Homes.com making money?

15:57 “Responsibility must be given; it can’t be taken.”

17:03 Topic #2: “The one photo that can make or break a sale”

21:28 Topic #3: Ryan Serhant video

23:00 What’s the quickest path to $1 million in real estate right now?

Click here to watch the full episode. 

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