Homes.Com Ad Scandal That Might Be STEALING Your Leads

Byron Lazine and Nicole White discuss agents losing leads to Homes.com, commercial real estate hitting a wall, and a Valuetainment YouTube video with Barry Habib about challenges American home buyers face in today’s market.
Split-screen video thumbnail with a smiling woman on the left and a man on the right, logo in center, and 'BUYERS ARE SCARED' text below.
Split-screen video thumbnail with a smiling woman on the left and a man on the right, logo in center, and 'BUYERS ARE SCARED' text below.
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On today’s episode of The Real Word, Byron Lazine and Nicole White start the conversation with a BAM article on Homes.com—specifically its YouTube ads, which are using agent names to direct leads to its own website. 

That led to the discovery of different ads with Byron and Nicole’s names, with both of them speculating as to why and whether there’s a case against Homes.com.

Next up is a CNN article explaining why commercial real estate is in trouble, leading to a discussion on employers using webcams to track remote working employees and an experience Byron had recently with an hourly employee working at one of his real estate offices. 

Racket #3 centers on a Valuetainment video with Barry Habib on the challenges facing American home buyers in today’s market. Stay to the end to hear whether Byron or Nicole expects housing affordability to improve this year. 

Click on any of the timestamps below to watch: 

00:0001:12 Intro

01:12 Topic #1: Is Homes.com using agent names to steal leads?

06:05 Byron discovers an ad with his name on it

08:51 Response from Homes.com

15:22 Topic #2: Commercial real estate is in trouble

22:29 Employers using webcams to track their remote employees

27:22 Topic #3: Valuetainment video: “Americans can’t afford to buy homes…”

31:01 Do you see affordability improving in 2023?

Click here to watch the full episode. 

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