BAM Key Details:

  • A new AI-powered personal chatbot, heyLibby, helps small business owners instantly respond to new potential customers, even when they’re busy working. 
  • Designed by Zillow co-founder Spencer Rascoff, the tool is free to use, easy to set up, and currently available in public beta. 

A new AI tool just hit the public beta stage. Designed by Zillow co-founder Spencer Rascoff, heyLibby is a personal chatbot tool that enables small business owners to grow their customer/client base—delivering value up front and setting up appointments—even when they’re busy working. 

Speaking of value, heyLibby is completely free to use. All you need to do to unlock all its features is refer heyLibby to others. And you don’t need coding skills to set it up. 

Launched out of Rascoff’s 75 & Sunny Labs, heyLibby can engage with your leads, collect vital information, and schedule appointments on your calendar, all while you’re in the middle of performing the tasks you can’t delegate to anyone else. 

Designed to suit a variety of small businesses, heyLibby isn’t limited to engaging visitors on your website. You can also set it up to respond to leads on social media, who might otherwise reach out to other businesses if you don’t get back to them within minutes. 

Rascoff co-founded heyLibby with two former Zillow executives—Anna Rodriguez and Tony Small—to help capture and manage leads for those not in a position to outsource that aspect of their business. 

Along with Zillow, Spencer co-founded Hotwire, dot.LA, Pacaso, and Queue. He also served as Zillow’s CEO for ten years. 

In the world of small business, whoever responds first to a new client inquiry is usually the winner. Study after study has shown that immediate engagement with a prospective client results in exponentially higher rates of qualified leads. Waiting just one hour to respond can easily result in a lead going cold. heyLibby ensures that anyone, regardless of their schedule, can meaningfully respond to potential customers who discover them on social media or their website.

Spencer Rascoff

heyLibby co-founder

Setting up heyLibby

Setting up a Libby of your own is free and takes under five minutes. To create your own, you’ll answer some basic questions, including the industry in which you work. 

That information allows you to customize heyLibby to your business with a catalog of pre-populated, industry-specific questions. 

Once you have the chatbot set up, you can share your heyLibby link in your social media profiles, websites, and emails. 

Any time a (potential) customer clicks the link and engages with your Libby, they’ll answer questions and receive instant information about your business and how you can help them. After vetting them, heyLibby assists customers in scheduling appointments with you via Calendly or other means. 

Once the chat is over, HeyLibby notifies you via text, email, or both and stores a transcript of the conversation on their website ( 

heyLibby makes it easy for any small business to up their game and provide immediate service to their potential customers, regardless of their technological know-how. Within minutes, a business can go from simply having a one-way website or social media presence to having a two-way dialogue with customers yielding qualified leads or appointments. It is a better experience for customers, and a better way for businesses to convert leads.

Anna Rodriguez

heyLibby co-founder

Create your own Libby

Designed to automate growing your database, heyLibby collects and stores customer information you would normally add to your CRM

And while heyLibby can function as a CRM on its own, it also integrates with thousands of tools, including CRMs, through its integration with Zapier. 

Get started creating your own Libby or learn more about the tool at You can also learn more on their social media sites and YouTube channel

Takeaways for real estate agents

If you’re a real estate agent running a small business of your own, this tool could help you respond more quickly to potential clients—or to anyone looking to learn more about what you can do for them or someone they know. 

If you like what you see on the heyLibby website, consider putting the public beta version to the test to see how your website visitors, email list, and social media leads respond to it.