Goodbye Linktree: Instagram Now Allows Five Links in Bios

On Tuesday, Mark Zuckerberg announced a new, highly-requested feature for Instagram users: the ability to add up to five links in bios.
Graphic banner prompting 'LINK IN BIO' with a shiny gold 'S' on a dark blue/purple network background, used as a social media call-to-action.
Graphic banner prompting 'LINK IN BIO' with a shiny gold 'S' on a dark blue/purple network background, used as a social media call-to-action.
BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

FREE VIRTUAL EVENT
BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

Key Details:

  • Instagram will now allow all accounts the ability to add up to five links in bios.
  • Mark Zuckerberg announced the new highly requested feature on his broadcast channel.

On Tuesday, Instagram announced its newest feature: it will now allow users to add up to five links to their bio. 

Nothing has excited content creators more since Meta Verified was launched last month. 

The announcement was made on Mark Zuckerberg’s broadcast channel, where he stated it’s a top request from users. 

Mark Zuckerberg - 5 links in you Instagram bio

Pros & Cons of Added Links in Bios

Let’s start with the good: Just about every real estate agent (and content creator, for that matter) has Linktree or a similar alternative in their bios. This will now allow you to showcase your links directly in your bio rather than using a third-party tool. And since IG typically rewards creators for using new features, we can assume if you have multiple links you want to share, this is the way to go. 

Of course, Instagram still makes the user do a bit of work to view all of your links. In your bio, users will see the first link, followed by “and X others.” Once clicked on, all links appear at the bottom of the screen:

Instagram links in bio
As far as the downsides: Having too many calls-to-action can lead to fewer clicks. And we all know Instagram wants its users to stay on the app—so be mindful of where you continuously direct your followers. Instagram Growth Coach Brock Johnson was quick to say he won’t be using the new feature:
Brock Johnson - Instagram links in bio
The new feature is currently being rolled out and will be available to all in the coming days/weeks (if you don’t already have access to it). As with any new feature, test it out, see what works, and be willing to adjust as needed.

Download the printable PDF with all 27 lines:

Sign Up for the BAM Newsletter

For daily real estate news, business and marketing.

About the Author

Meet Vanessa Bowman, senior editor at BAM. Combining her background in elementary education and journalism, Vanessa has been crafting content for the real estate industry since 2017. From BAM blogs to ebooks, courses, and everything in between, she brings a unique perspective to her work. But her favorite part? Collaborating with BAM's incredible creators and contributors to bring fresh and exciting ideas to life.

Share:

Related Posts

Recent Articles

Upcoming Events

Webinar
Virtual
Virtual Event
Virtual
Webinar
Virtual

Related Posts